Users can, for example, click on a spinning globe for an introduction or a British Furby to learn about Shadel’s background as an American now based in London—including editorial work for outlets such as Vice, The Washington Post, and Conde Nast Traveler and consulting for clients including Airbnb and Adidas.
“I’m so happy GifCities exists to capture that specific snapshot of the internet,” Shadel said. “It really relates, metaphorically, to a lot of my work where the real world and the internet blur, where the digital and the physical intersect.”
In addition to GifCities, the Wayback Machine has also been useful to Shadel. Professionally, it is a resource when reporting and fact checking stories. Personally, they recently found material from a band phone number library they played in years ago.
“The Internet Archive just touches my digital life in so many different ways,” Shadel said. “As a journalist, it’s a fact-checking tool. Having the ephemeral internet preserved for future researchers, writers, reporters and editors is a huge service to democracy. And it’s also just fun.”
JD Shadel
On the website with its Space Jam-like navigation, Shadel wanted to reference the history of the internet — and maybe even inspire visitors to think more actively about their own role in charting the future. “I think we can reclaim our digital lives and rekindle the notion of ourselves as ‘netizens’—citizens of the internet and not just passive participants,” Shadel said.
“That’s why the work of the Internet Archive is so important,” they continued. “Despite the fact that we have access to more information than ever before, it’s really easy to forget digital histories and the lessons that we can learn from that.