Set your advertising budget and schedule.

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Automatic bidding, which lets LinkedIn determine what amount will maximize your campaign objective and which option you choose (clicks, impressions, or conversions).
Maximum cost-per-click (CPC) bid , which is charged each time someone clicks on your ad. LinkedIn will suggest a range of bids based on your budget and the competition for your ads—the more advertisers bidding on a similar campaign, the higher your bid needs to be. This bid is the maximum you’ll be charged. If your current bid is lower than your maximum bid, you’ll only be charged your current bid.
The maximum per-1,000-impression (CPM) rate at which you'll be charged a certain amount each time your ad is viewed by every 1,000 people on LinkedIn. This option isn't available if you're using LinkedIn Audience Network.
Conversion tracking
Finally, you have the option to set up conversion tracking for your LinkedIn campaigns, which will track and measure the actions people take after clicking on your ads.

Conversion tracking is an optional part of setting up a LinkedIn ad campaign, but I would consider it a key option. Without measuring conversions, it is difficult to verify the quality of a campaign without measuring conversions.

If you decide to set up conversion tracking, click + Add Conversions.

A new window will appear where you can name the denmark whatsapp lead conversion, select conversion settings, and decide how you will track conversions.

Build your LinkedIn ad.
This section corresponds to the LinkedIn Ads ad type you have selected for your campaign.

Once you’ve established the basic parameters of your ad in Step 1, you’ll be asked to start creating it and choose how LinkedIn will display and rotate your ad variations—if you create more than one.

Sponsored Content LinkedIn Ads. How to Prepare Advertising Content
I recommend using concise ad copy. Headlines under 150 characters and descriptions under 70 characters work very well. Simplicity and clarity require less attention, which leads to increased engagement. As Internet users, we currently have a short attention span. Larger amounts of content distract us and cause us to skip ahead.

When it comes to graphics, it’s important to use good quality images. I recommend a resolution of 1200 x 627 pixels. Content with larger images typically sees 35% higher click-through rates (CTR). A handy tip is to test out bright colors in your images to help them stand out from the LinkedIn feed.

As with other Paid Media such as Google Ads , Facebook Ads , Amazon Ads or Allegro Ads, it is worth refreshing your creative lines and ads. Properly selected variations related to the theme will allow you to avoid boredom and ignoring your ads by your recipients. Place two to four ads in each campaign and improve the weakest ad every 1-2 weeks. Over time, this will improve your ad relevance score, which will help you win the auction on LinkedIn. Your ad relevance score is based on engagement data such as clicks, comments and shares. If you have a high ad relevance score, you have a better chance of beating the competition in the auction, even if the competition offers a higher bid.

Video ads on LinkedIn Ads, linkedin video ads
Video is a powerful tool on any advertising platform, and LinkeIn can be especially useful. Video is great for building brand awareness at the beginning of the sales funnel.

Show short video clips instead of long testimonials. For videos up to 30 seconds long, show what you consider to be the key message in the first 10 seconds of the video. Videos shorter than 30 seconds have a 200% higher rate of full video views. A practical piece of advice would be to remember to upload a file with the subtitles to the video with the .srt extension. This is for the part of the audience who watches the video with the sound turned off. It also allows users with hearing impairments to consume the video content and fully understand the content.

Sponsored Posts on LinkedIn Ads
The first step is choosing a sender of the message. It is best to choose a representative with the highest possible position. LinkedIn recommends, based on its data, senders such as CEO, CMO, etc. Messages with a sender in such a position tend to have a higher open rate compared to messages sent by senders at lower levels. A user receiving a sponsored message from a high-level representative usually considers the message to be more trustworthy, authentic, and valuable.

Additionally, it is worth sending from fully optimized and credible LinkedIn profiles. Make sure the sender's profile photo is high quality and trustworthy. Users are more likely to ignore messages from users with a company logo as their profile photo or those who have no profile photo at all.

Use LinkedIn's personalization features. Use variables such as LinkedIn, name, job title, and company name to personalize the ad for each recipient individually. These variables allow the ad to match key parts of the message to the recipient. It works exactly like the more widely known personalized emails in Email Marketing.

Creating content for LinkedIn Ads doesn’t have to be complicated. By following the guidelines of using short, to-the-point text combined with high-quality images, you’ll be able to create ads that stand out and get the results you want. Remember, like everything in life, testing is key. Try different combinations of messages and images until you find what works best for your business. So what are you waiting for?