SEO Copywriting – Creating User-Centric Content

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SEO Copywriting – text formatting
Proper text formatting is not only key to creating compelling and readable content, but also a significant factor in SEO optimization. Using headings, lists, highlights, spacing, and other formatting elements helps organize content, which is beneficial to both users and search engine robots.

Headings, designated in HTML as H1 through H6 tags, help structure your content and tell search engines what to pay special attention to. The H1 heading is typically used for the title of the page and should include the main keyword. Subheadings (H2, H3, etc.) help further divide your content into logical sections and can also include keywords.

Lists, both numbered and unnumbered, make content easier for readers to scan. Google also values ​​lists, especially in the context of “featured snippets,” which often come from well-formatted lists.

Highlighted text, such as bold or italics, can help highlight key points in your text, and search engines can interpret them as being particularly important.

Spacing and paragraphing help make content more accessible and readable. Long blocks of text can be difficult to read, both for users and search engine robots.

Proper formatting is also key to a site’s responsiveness – ensuring that the page is readable and easy to navigate across a variety of devices, from desktop computers to smartphones.

Remember, SEO isn’t just about understanding search engine australia whatsapp lead algorithms, it’s also about creating content that’s appealing and valuable to real people. Well-formatted text that’s easy to read and understand is key to keeping both groups happy.


Creating user-centric content is the foundation of effective SEO copywriting. In an era where Google increasingly emphasizes the quality and value of content for users, in accordance with Google's EAT (Expertise, Authoritativeness, Trustworthiness) guidelines, focusing on the needs and expectations of users is key.

Expertise refers to content being created by people who have the right qualifications and experience in a given topic. Content should demonstrate that the author has a thorough knowledge and understanding of the topic. This can include using appropriate terms, referencing research or studies, and providing up-to-date and accurate information.

Authority is a matter of building trust by demonstrating that the author is a recognized authority in his or her field. This may include references to previous work, publications, testimonials, awards, certificates, or any other form of recognition in the field.