Digital Marketing Debate with 6 specialists from 5 countries
Posted: Thu Dec 26, 2024 6:42 am
On February 17th I was lucky enough to participate in the #AmoSM2016 event , organized by Juan Carlos Mejía Llano. After the 6 conferences, a debate was held between 6 marketing specialists about their vision of Social Media. In this talk we learned a lot from each one's advice. I recommend you watch the full video and the most important points that I have summarized.
Social Media Event in Spain, Colombia, Argentina, Mexico and the USA
Six specialists representing five different countries participated in the debate that ended the event . Juan Carlos Mejía Llano spoke from the experience of Colombia, Octavio Regalado from Mexico, David Uribe from the USA, Pablo di Meglio from Argentina and Fernando Maciá and I (Bruno Vázquez-Dodero) from Spain. It was very enriching to see the state of Social Media in each of these countries and made the meeting unique.
The talk consisted of 5 main questions on which we all had our say. Below I have transcribed the most important parts of the contributions of each specialist. The vast majority are literal phrases from each one. In addition, you can watch the video of the complete conference here:
What community managerbenefits does the use of social networks for communication and marketing have for companies?
Bruno 80Bruno: «Networking and participation»
Social networks allow us many things, but above all, in the end, the most important thing would probably be traditional networking . We can chat, discuss, meet and actively participate with our followers, with our community. We have to take advantage of the social power of networks to empathize and maintain relationships with users. There will be times australia telegram data we don't even talk about our product, but that doesn't matter. We don't have to think only about providing content, but about starting a conversation, getting to know each other, supporting them in the projects that other people or even other companies have. The companies that work best are those that have managed to maintain a small network of partners or friends; without the need to make friends, but rather support. A network between people.
No matter what we do on social media, I believe that in the end networking and taking the relationship beyond being mere strangers, I think, could be the most important thing.
david 80David: «Socia Media Commerce»
From my point of view and from the United States market, I think the key is to go further and delve deeper into the concept of “Engagement Marketing.” That is, the degree of interaction and belonging between the user and the brand. Secondly, the digital market today is transcending everything that has to do with online sales or Ecommerce. One can now attribute, or generate attribution modes, that start with Social Media and end in Shopping Cars, or shopping carts. I think that is the great contribution that is seen here in the United States and that will soon be replicated in Latin America. It is what I call Social Media Commerce , which is Social Media oriented towards conversion mechanisms .
Social Media Event in Spain, Colombia, Argentina, Mexico and the USA
Six specialists representing five different countries participated in the debate that ended the event . Juan Carlos Mejía Llano spoke from the experience of Colombia, Octavio Regalado from Mexico, David Uribe from the USA, Pablo di Meglio from Argentina and Fernando Maciá and I (Bruno Vázquez-Dodero) from Spain. It was very enriching to see the state of Social Media in each of these countries and made the meeting unique.
The talk consisted of 5 main questions on which we all had our say. Below I have transcribed the most important parts of the contributions of each specialist. The vast majority are literal phrases from each one. In addition, you can watch the video of the complete conference here:
What community managerbenefits does the use of social networks for communication and marketing have for companies?
Bruno 80Bruno: «Networking and participation»
Social networks allow us many things, but above all, in the end, the most important thing would probably be traditional networking . We can chat, discuss, meet and actively participate with our followers, with our community. We have to take advantage of the social power of networks to empathize and maintain relationships with users. There will be times australia telegram data we don't even talk about our product, but that doesn't matter. We don't have to think only about providing content, but about starting a conversation, getting to know each other, supporting them in the projects that other people or even other companies have. The companies that work best are those that have managed to maintain a small network of partners or friends; without the need to make friends, but rather support. A network between people.
No matter what we do on social media, I believe that in the end networking and taking the relationship beyond being mere strangers, I think, could be the most important thing.
david 80David: «Socia Media Commerce»
From my point of view and from the United States market, I think the key is to go further and delve deeper into the concept of “Engagement Marketing.” That is, the degree of interaction and belonging between the user and the brand. Secondly, the digital market today is transcending everything that has to do with online sales or Ecommerce. One can now attribute, or generate attribution modes, that start with Social Media and end in Shopping Cars, or shopping carts. I think that is the great contribution that is seen here in the United States and that will soon be replicated in Latin America. It is what I call Social Media Commerce , which is Social Media oriented towards conversion mechanisms .