Twitter Analytics Guide: Advanced Statistics Tutorial
Posted: Thu Dec 26, 2024 6:30 am
An essential part of any Twitter strategy is measuring the results of what we do. It is essential to know how many times users have seen your tweets, how many have interacted, which posts have worked best, at what times... Recently, we have a tool that allows us to obtain this data for free: Twitter Analytics . We will tell you all the secrets to get the most out of it. When we publish on social networks , it is key to know the impact that our content has had. Just as Facebook and Google offer us various useful information about our posts, Twitter also has a complete analytics tool that, free of charge , offers statistics to users. At first this service was only available to advertisers, but now anyone who is curious or interested in knowing the impact of their tweets can access this data.
Twitter Analytics, the most complete tool for analyzing Twitter statistics
If you are a Community Manager, you work in Online Marketing or your business has a presence on Twitter , Twitter Analytics will help you improve the performance of your organic or advertising posts. What we used to armenia telegram phone numbers to do with Hootsuite, Topsy and Simply Measured, for example, is now possible using this Social Network 's own tool .
For the first time, Twitter is offering its users free account statistics. Want to know how? Follow our guide!
Twitter Analytics
Twitter Analytics Data1. What data does Twitter Analytics provide?
Twitter Analytics shows in graphical and detailed form:
The number of Impressions (CPM), Interactions (CPC) and Engagement Rate (CTR) of all your tweets. But not only that.
You can also get data like retweets , link clicks , replies , favorites , or the number of times followers have opened a tweet to see more details.
As if this were not enough, it is possible to obtain information from your followers that will help you get to know them better and offer them exactly what they are looking for.
Additionally, you have statistics related to your Twitter Ads campaigns .
Another very practical feature of the tool is that it allows you to export reports for the period you choose via CSV files or in an Excel document . This is a good idea to do from time to time, once a month for example, to then perform an analysis over time and see the evolution.
With so many advantages and benefits, I imagine that by now you are eager to know how to access Twitter Analytics and how to use it.
Twitter Analytics, the most complete tool for analyzing Twitter statistics
If you are a Community Manager, you work in Online Marketing or your business has a presence on Twitter , Twitter Analytics will help you improve the performance of your organic or advertising posts. What we used to armenia telegram phone numbers to do with Hootsuite, Topsy and Simply Measured, for example, is now possible using this Social Network 's own tool .
For the first time, Twitter is offering its users free account statistics. Want to know how? Follow our guide!
Twitter Analytics
Twitter Analytics Data1. What data does Twitter Analytics provide?
Twitter Analytics shows in graphical and detailed form:
The number of Impressions (CPM), Interactions (CPC) and Engagement Rate (CTR) of all your tweets. But not only that.
You can also get data like retweets , link clicks , replies , favorites , or the number of times followers have opened a tweet to see more details.
As if this were not enough, it is possible to obtain information from your followers that will help you get to know them better and offer them exactly what they are looking for.
Additionally, you have statistics related to your Twitter Ads campaigns .
Another very practical feature of the tool is that it allows you to export reports for the period you choose via CSV files or in an Excel document . This is a good idea to do from time to time, once a month for example, to then perform an analysis over time and see the evolution.
With so many advantages and benefits, I imagine that by now you are eager to know how to access Twitter Analytics and how to use it.