"Humanizing" your brand's online presence is possible: 5 elements to achieve it

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In a simple and fairly common sense article, Chris Bogan provides 5 aspects to consider in a social web , which can boost sales effectiveness , if used with good purposes. As with any tool that connects people, the important thing is to be able to connect with them; and what better than a warm and "human" web presence to build good relationships ( on and offline ) and achieve benefits.

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Improve the About Us section (or the section that bc data philippines explains the company's purpose and composition)
. Upload photos and brief biographies of each team member. Add a contact form or any other means of contact that is considered useful and related to that person's profile. The idea is to give whoever visits that page the real impression that the people who work at the company are not "them," they are not "the team," but that they have sight, voice and ears, and that they want to contact you.

Simplify Social Strategy
Listen, publish, connect. That is the simplest strategy in social media: extend listening and effort towards the customer on the social web. But how do you “listen” on the Internet? By knowing how to detect what is being said about the company (Online Reputation) and starting to measure it through a structure like the one that allows free monitoring of feeds (like the one in this presentation by Roberto Carreras) . To publish , what better than recording short videos and uploading them to YouTube and also posting them on the blog. It takes little time and the results (views, visits, comments) are usually quite fast. Connect through a Twitter account, search for terms related to the business and answer questions from other Twitter users. Connection through action and help. Home product stores tweeting about which product to use to clean a stain on a carpet; hotels responding about the weather in the destination… the possibilities for connection are wide.