SEO or Search Engine Optimization is a world full of strategies. Web positioning in search engines is a challenge for those companies and businesses that want to position themselves on the first pages of Google organically. Or, in other words, how to position yourself on Google without making ads. And below we are going to tell you the best SEO strategies according to the experts.
Get ready to take note of all the SEO strategies and techniques for positioning websites with SEO told by experts that you can put into practice in your projects. You can also take a look at our In-Person SEO Course in Madrid and our Online SEO Course .
6 Step-by-Step SEO Strategies from Javier Gosende
Javier Gosende is an expert SEO consultant and online marketing trainer. He was with us at ProMarketingDay and told us 6 strategies to achieve results through SEO . And he did it in a very original way: with the Marvel universe.
The 6 Gems of SEO Strategy
In case you're not up to date, in the Marvel universe Thanos armenia telegram lead the 6 Infinity Stones. Each one had a unique ability and great power.
You have 6 strategies or practices to harness the great positioning power that resides in your business if you know how to use it.
SEO Analysis
These SEO strategies are:
Space Gem: SEO Analytics in the Details
Soul Gem: User Reviews
Mind Gem: User Response
Time Gem: Fresh Content.
Reality gem: knowing where to focus.
Gem of power: the blog.
But if you're not a Marvel fan, these SEO strategies may not sound familiar to you. That's why the SEO expert dedicated the rest of his talk to explaining each of them in detail.
1. Space Gem: SEO Analysis of the Details
Google communicates with us through Google Search Console . And we must not only know how to measure, but also how to interpret the data we obtain.
Furthermore, to make an informed decision about what actions to take to improve your SEO , you must focus on analyzing and interpreting the details, with common sense and in depth. We cannot stay on the surface, because that can make the difference to improve your performance.
The best SEO consultants are Google Analytics and Google Search Console tools.
But how can we analyse in detail the keywords that attract traffic? How do landing pages respond? How do external links help us or why are we interested in being specific? We find the answers to all these questions throughout Javier's presentation.
How to know which keywords attract traffic
The Google Search Console performance report shows a table of keywords that are driving clicks and impressions. It also shows the CTR and the percentage of people who clicked.
This will help us decide which keywords to attack. In fact, we can look at the keywords that already bring in traffic and order them in columns of impressions, from highest to lowest. The impressions for each keyword are equivalent to the number of searches it has.
Now, look. Among those with the highest number of impressions, which ones are below the top 3? Those lower positions are the ones that can be improved and, therefore, those that we need to attack.
EXAMPLE
SEO Strategies
Let's look at this process using an example from a decoration blog, specializing in the subject of vintage .
In this report, we see that 96 thousand impressions have the word “vintage” in their meaning. The word was searched a lot, but it was in position #7, and that position could be improved.
With this information, Javier suggests prioritizing it and focusing on working on it, because, according to Search Console, if it went from position #7 to #1, it was likely that the traffic impact would be much greater than attacking other words.
How to analyze the SEO of landing pages
To analyze the impact and traffic of the landing pages or pages, we continue with the Search Console performance report. After ordering them from most clicks to least clicks, we should again observe and analyze.