Zero-click searches are search results that answer a query directly on the results page—so users don’t need to click. These are common in Google’s featured snippets, knowledge panels, and local packs.
In 2025, more than half of all Google searches end without a click. That means brands must adapt to visibility without relying solely on website traffic.
To optimize for zero-click visibility, create content that overseas data answers specific questions clearly and concisely. Use headers, bullet points, and structured data (schema markup) to help search engines feature your content.
Examples include answering FAQs, defining terms, and offering how-to steps. If your answer is the most helpful and well-formatted, Google may highlight it.
Local SEO is also key—make sure your Google Business profile is complete and optimized to appear in map packs.
Though zero-click searches can limit direct visits, they boost brand authority and awareness. If users repeatedly see your brand providing answers, trust builds—even without the click.