A lead gen funnel has three main stages: Awareness, Consideration, and Decision.
At the top, attract attention with SEO, content, and ads. In the middle, offer lead magnets and email nurturing. At the bottom, use demos, testimonials, and strong CTAs to convert.
Each stage must provide value and guidance, not just sales overseas data pitches. With proper funnel mapping, you’ll turn cold traffic into loyal customers efficiently.
Generating Leads from Industry Events and Web Summits
Even in the digital age, industry events and summits are powerful for lead gen. Whether virtual or physical, they attract qualified, interested audiences.
Sponsor booths, host webinars, or offer downloadable resources during the event. Use QR codes, lead capture forms, or business card scanners to gather data.
Follow up immediately after the event with personalized messages and exclusive offers. Event leads are warm, contextual, and ready to engage.