Video is one of the highest-converting content types. Platforms like YouTube, TikTok, and even Instagram Reels allow businesses to showcase value fast.
Use videos to demo products, answer common questions, or offer free insights. Add lead capture forms with tools like Wistia or embed clickable links in the description or CTA screens.
Video builds connection, explains faster overseas data than text, and drives leads who already trust your brand.
The Power of Interactive Content for Engagement
Interactive content—quizzes, calculators, surveys—gets people involved and keeps them engaged longer. Plus, it’s a goldmine for lead capture.
A marketing agency might create a “What’s Your Brand Personality?” quiz, while a SaaS company could offer a pricing calculator. These tools collect data, educate users, and qualify leads at the same time.
Engagement leads to trust, and trust drives conversions.