Lead scoring helps sales and marketing teams prioritize prospects by assigning a value to each lead based on behavior and profile data. This ensures that your team focuses on leads most likely to convert.
Scoring starts with identifying key indicators—such as job overseas data title, company size, website visits, email opens, and form completions. Each action or attribute is assigned a point value. For example, downloading a pricing guide might be worth 10 points, while visiting your blog might be 2.
When a lead reaches a certain score threshold, they’re passed to sales for follow-up. This automation ensures no high-potential lead slips through the cracks.
Lead scoring can also be dynamic. As leads interact more with your brand, their scores update, providing a real-time picture of interest and intent.
Tools like HubSpot, Marketo, and Salesforce make lead scoring easy to set up and integrate into your CRM.
Used properly, lead scoring improves alignment, saves time, and increases conversions—by focusing your efforts where they matter most.