TOP 5 January - our selection of articles on marketing and sales
Posted: Thu Dec 26, 2024 3:52 am
This January has been an explosion of content, and in this edition we wanted to compile the most important, interesting and innovative articles. You will find the consumer trends that will mark 2022, 7 strategies to increase sales this year, how to detect and avoid negative SEO attacks, a guide to ad formats on Social Media for 2022 and the new Google section: Shops.
I hope you enjoy reading it as much as we do!
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1. Consumer trends 2022: more online, sustainable and local purchases
Increase in e-commerce , interest in local products , need for personalization , greater use of social media for consumption , sustainability … These topics sound familiar to you, right?
And it is not surprising, since these are the consumer trends that continue to grow and that will have the greatest impact on 2022.
If you want to be aware of all these trends in order to focus your strategies successfully, I recommend reading this article from PuroMarketing . In it, they detail each of these consumer trends that will characterize this year:
Back to routine and lifelong habits.
More time at home.
Search for reciprocity and personalization.
Consumption through social networks.
Saving the planet.
Online consumption will remain.
Don't miss it!
2. 7 strategies to increase sales in 2022
Increasing sales in your online store is an annual challenge.
more difficult to achieve this due to the high and growing comp accounting directors email lists etitiveness we face.
In this article, Shopify brings us 7 strategies to increase sales in an ecommerce :
Run promotions on key dates.
Offer freebies to grow your mailing list.
Encourages positive reviews.
Take advantage of the holidays that are less related to e-commerce.
Plan your email promotions ahead of time.
Create digital promotional catalogs.
Liquidations, mega discounts and special offers.
If you want to know the details of each of the strategies to get started, you can check out the full Shopify article at this link . Good luck!
I hope you enjoy reading it as much as we do!
Do you want to receive the monthly TOP 5 in your email? Subscribe in this form!
Email *
your email
I have read and accept the Privacy and Cookies Policy .
1. Consumer trends 2022: more online, sustainable and local purchases
Increase in e-commerce , interest in local products , need for personalization , greater use of social media for consumption , sustainability … These topics sound familiar to you, right?
And it is not surprising, since these are the consumer trends that continue to grow and that will have the greatest impact on 2022.
If you want to be aware of all these trends in order to focus your strategies successfully, I recommend reading this article from PuroMarketing . In it, they detail each of these consumer trends that will characterize this year:
Back to routine and lifelong habits.
More time at home.
Search for reciprocity and personalization.
Consumption through social networks.
Saving the planet.
Online consumption will remain.
Don't miss it!
2. 7 strategies to increase sales in 2022
Increasing sales in your online store is an annual challenge.
more difficult to achieve this due to the high and growing comp accounting directors email lists etitiveness we face.
In this article, Shopify brings us 7 strategies to increase sales in an ecommerce :
Run promotions on key dates.
Offer freebies to grow your mailing list.
Encourages positive reviews.
Take advantage of the holidays that are less related to e-commerce.
Plan your email promotions ahead of time.
Create digital promotional catalogs.
Liquidations, mega discounts and special offers.
If you want to know the details of each of the strategies to get started, you can check out the full Shopify article at this link . Good luck!