Simplified User Experience & Free Trials:

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Targeted Social Media Ads: Use platforms like Facebook, Instagram, and YouTube to target demographics concerned about online privacy, parents, or those with specific tech interests. Ads can highlight emotional benefits ("Protect your family's memories," "Browse safely").
Google Search Ads (PPC): Bid on keywords like "best antivirus," "VPN for streaming," "password manager reviews," "identity theft protection."
Retargeting: Show ads to individuals who visited your website or interacted with your content but didn't convert.
Partnerships:

Device Manufacturers: Bundle cybersecurity australia phone number list software with new computers, smartphones, or smart home devices.
Internet Service Providers (ISPs): Offer cybersecurity packages as an add-on to internet subscriptions.
Retailers: Collaborate with electronics or department stores for in-store promotions or online bundles.
Affiliate & Influencer Marketing:

Partner with tech reviewers, bloggers, or social media influencers who focus on personal tech, gaming, or general online safety. Their endorsements can build trust.

Offer clear, intuitive interfaces.
Provide free trials (e.g., 30-day free antivirus) as a low-barrier-to-entry lead generation tactic. Capture email at sign-up.
Public Awareness Campaigns:

Sponsor or participate in community events, workshops, or online campaigns focused on internet safety, especially for children or the elderly. This builds brand recognition and goodwill, leading to organic leads.