Track metrics like open rate, click-through rate, unsubscribe rate, and conversion rate. A/B test different message variations, sending times, and offers to see what works best. Use shortened tracking URLs to measure click performance, and always link to mobile-friendly landing pages for a seamless user experience.
Enhancing with Multimedia and Rich Text
While standard SMS is text-only, many platforms now support MMS and RCS messaging, enabling you to send images, videos, GIFs, or interactive buttons. These formats can boost engagement hungary phone number list dramatically — for example, showing a product image with a “Buy Now” button converts better than plain text.
Integrating SMS with Other Marketing Channels
For best results, integrate SMS with your email, social, and web marketing. A coordinated omnichannel strategy ensures users receive consistent messaging wherever they interact with your brand. For instance, send an SMS follow-up after an email campaign or use SMS to promote an ongoing Instagram giveaway.