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Capture and Nurture with Email

Posted: Wed May 21, 2025 5:55 am
by nusaibatara
Not all leads buy right away. Use email to build a relationship over time.

Email Sequence Example: qatar mobile database
Welcome email + Free resource

Email about the buying process

Testimonials from happy buyers

New listings alert

Personalized email: “Ready to chat about your goals?”

Use platforms like Mailchimp, Constant Contact, or ActiveCampaign.

Use Zillow, Realtor.com, and Local Listing Sites
These are high-intent lead platforms—buyers go here when they’re serious.

Claim your profile

Ask for reviews

Respond quickly to inquiries

Pay for featured agent placement (if budget allows)

🔍 7. Optimize for Local SEO
When someone searches “real estate agent in [city],” you want to show up.

Steps:
Set up and verify your Google Business Profile

List your business on Yelp, Zillow, Realtor.com

Add local keywords to your site and blog (e.g., “buy a home in Austin”)

Pro Tip: Publish blog posts like “Best Schools in [City]” or “Cost of Living in [City]” to rank in Google and attract search traffic.

📞 8. Partner with Local Businesses
Form strategic partnerships to reach buyers before they start searching.

Examples:
Mortgage brokers

Home inspectors

HR managers (for relocating employees)

Divorce attorneys

Local gyms or community centers

Create a referral program: “Refer a buyer and earn a $250 gift card after closing.”

🏘 9. Host Open Houses & Community Events
Use sign-in sheets (digital preferred) to collect contact info

Promote on Eventbrite, Facebook, and local community boards

Follow up with attendees: “Thanks for coming! Want to see similar homes?”

You can also co-host with mortgage brokers or interior designers for added value.