Direct Outreach (Cold Emailing/Calling):
Posted: Wed May 21, 2025 5:49 am
Customer Referrals: Encourage existing satisfied clients to refer bahrain mobile database new business through formal or informal programs.
Highly Targeted: Use B2B contact databases to find relevant contacts.
Value-Driven Messaging: Craft concise, personalized messages that focus on a specific problem you can solve for their business, aiming to secure a discovery call.
Lead Qualification Process (Common for Both, but with different criteria)
Generating leads is just the first step. Qualification ensures you're spending time on prospects most likely to convert.
Define Your Ideal Customer Profile (ICP) / Buyer Persona:
B2C: Demographics (age, income, location), psychographics (interests, values), lifestyle, pain points.
B2B: Company size, industry, revenue, technology stack, pain points, decision-making unit (DMU), budget.
Lead Scoring: Assign points to leads based on their engagement (e.g., website visits, email opens, content downloads) and fit with your ICP. Higher scores indicate more qualified leads.
Qualification Frameworks:
BANT (Budget, Authority, Need, Timeline): A classic B2B framework to assess if a lead is sales-ready.
MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion): A more advanced B2B framework for complex sales.
Consumer-Specific Questions (B2C): Questions about urgency, specific needs, budget range, preferred options.
Sales Development Reps (SDRs) / Lead Qualification Teams: Often, a dedicated team qualifies leads before passing them to sales, ensuring sales focuses on high-potential prospects.
Highly Targeted: Use B2B contact databases to find relevant contacts.
Value-Driven Messaging: Craft concise, personalized messages that focus on a specific problem you can solve for their business, aiming to secure a discovery call.
Lead Qualification Process (Common for Both, but with different criteria)
Generating leads is just the first step. Qualification ensures you're spending time on prospects most likely to convert.
Define Your Ideal Customer Profile (ICP) / Buyer Persona:
B2C: Demographics (age, income, location), psychographics (interests, values), lifestyle, pain points.
B2B: Company size, industry, revenue, technology stack, pain points, decision-making unit (DMU), budget.
Lead Scoring: Assign points to leads based on their engagement (e.g., website visits, email opens, content downloads) and fit with your ICP. Higher scores indicate more qualified leads.
Qualification Frameworks:
BANT (Budget, Authority, Need, Timeline): A classic B2B framework to assess if a lead is sales-ready.
MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion): A more advanced B2B framework for complex sales.
Consumer-Specific Questions (B2C): Questions about urgency, specific needs, budget range, preferred options.
Sales Development Reps (SDRs) / Lead Qualification Teams: Often, a dedicated team qualifies leads before passing them to sales, ensuring sales focuses on high-potential prospects.