Clear and consistent guidelines

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This means following clear, consistent guidance in line with Europe and the United States. As data breaches become more common and costly, marketers face increased scrutiny. According to the Cost of a Data Breach report, the average annual cost of a data breach is 10,000, a stark reminder of the financial consequences of mishandling customer information.
large amounts of personal data
Because marketers handle large amounts of personal data every panama cell phone number list day, it’s critical to understand these risks and best practices. Rule : Limit data collection to essentials Marketers often collect unnecessary data, leading to increased risk and liability.
data" method only collects
Adopting a “minimum data” approach collecting only the data truly needed for the activity can reduce the risk of potential breaches. For example, if you only require an email address to send a newsletter, avoid asking for unnecessary details, such as the user's full address or phone number.