All of the above in a nutshell

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New advertising accounts: Yandex is not just simplifying the interface, but turning it into an ecosystem where even complex tools—for example, A/B testing—become more accessible and automated;
Analytics and reporting: The Report Wizard in Yandex.Direct has become a business analytics system with support for custom attribution models and predictive analytics, allowing you to work with raw data via API to create your own solutions;
Video ads: video is replacing static, but automatic generation does not solve all problems - it is important for large businesses to take into account brand positioning, regional specifics and implement a quality control system;

New platforms for advertising: Telegram channels, marketplaces, influencers switzerland cell phone number list and digital screens - but for large projects, accurate attribution and automated bid management are important;
Personalization: Yandex Smart Design uses predictive analytics and over 3,000 parameters to personalize ads. To get the most out of your ads, it's important to segment your feed correctly and automate bids based on marginality, seasonality, and regional factors;

Changes in search algorithms: Yandex has updated its advertising ranking algorithms, taking into account behavioral factors, page loading speed, content relevance, and the technical quality of sites.
Change is gaining momentum, and those who are already starting to test new tools will feel more confident in the market tomorrow. 2025 is a great time to try bold approaches and use technologies that help you stand out.

Well, that's all for now. We say goodbye until the next batch of ideas that will definitely come in handy. See you there!