who is my potential clientele?

[suchona.kani.z]

And so it works with the brand. You can't do it without the research and study phase.

The second phase is the creative-operational part, that is, the one where the brand is physically built based on your company's identity.

For example, if you have a small business and want to create a food brand, the brand identity certainly cannot be the same as that of a real estate agency.

So let's see what the steps are within each phase, and what questions you should ask yourself at each step.

First step to create a brand - Research

Market: What is the market like in my niche? How can I differentiate myself?
Competition: What is the competition? Little? A lot? Can I compete?
Second phase - Brand identity and creative-operational aspects

Identity: What is my identity? What do I want to thailand email list convey to my customers?
Creative-operational aspects: choice of name, logo (colors, fonts, lines) and tone of voice, i.e. the way you want to communicate.
Technical-legal aspects: trademark registration, legal adjustments.
brand creation quotes

Marco Tronchetti Provera, CEO of Pirelli, said:

“Advertising is identity. It is never the banal pursuit of selling a product. It is trying to see the product within society, to see the company within society. The product evolves if the company evolves, if the people in the company evolve, and to do so they must live in society, looking to tomorrow.”

Research and identity, therefore, are the foundations of the work we are going to do. And it is also precisely a search for identity itself.