Powering Marketing with Salesforce Marketing Cloud

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Purdy Group: Grupo Purdy, a leading Costa Rican automotive conglomerate, sought to optimize its marketing campaigns and improve customer segmentation. To achieve this, it partnered with Freeway Consulting to implement Salesforce Marketing Cloud. This project focused on conducting a thorough functional and technical analysis of the tool, developing digital strategies aligned with business objectives, and automating processes to reduce manual tasks. As a result, Grupo Purdy achieved more effective communication with its customers, increasing lead generation and improving customer satisfaction . Click here to read more.

FIFCO: Digital Transformation with Salesforce Data Cloud and Marketing Cloud
Florida Ice & Farm Co. (FIFCO), a leading consumer goods company in Central America and the Caribbean, faced the challenge of unifying and leveraging its vast customer data to personalize its marketing vietnam cell phone number list strategies. With the implementation of Salesforce Data Cloud and Marketing Cloud, and the support of Freeway Consulting, FIFCO was able to integrate data from multiple sources, enabling more precise segmentation and the creation of personalized journeys for its consumers. In just four months, FIFCO experienced a 181% growth in new data profiles and a 500% increase in consumer engagement, redefining its marketing approach and strengthening the connection with its broad portfolio of brands. Click here to read more.

These case studies highlight how strategic collaboration with Freeway Consulting and the adoption of advanced Salesforce solutions can drive digital transformation and business success across diverse industries.