Large manufacturers willingly

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In principle, marketers and researchers know well how attractive cartoons are and how effectively they help promote products, becoming brands. Nevertheless, the article "This is not a child's business" from "Secret of the Firm" seemed interesting and fresh. Here I will only provide illustrations and a couple of quotes.


keep licensed brands in their portfolios. Thus, Unimilk produces a sweden cell phone number list line of dairy products under the brand name Prostokvashino, and also works with Smeshariki. The largest Russian cosmetics manufacturer, the Svoboda factory, cooperates with Luntik. On the other hand, purchasing a license can become a "pass to the big world" for a small company. Thus, the St. Petersburg Krupskaya Confectionery Factory (part of the Norwegian Orkla concern), being a noticeable player in the North-West, could not get into Moscow grocery chains.

Now it produces cereals, cakes, chocolate and candies under the animated brand Masha and the Bear. This allowed it to appear on the shelves of the capital's stores of the largest food retailers - Auchan, Metro and Dixie. According to Movie Research, the box office receipts of animated films in Russian distribution in 2010 grew by 67%, amounting to 6 billion rubles - this is 20% of all domestic film box office receipts. At the same time, the box office receipts of domestic cartoons grew more than sevenfold, reaching a record for Russia of 722 million rubles. It seems that the idea of ​​releasing goods under promoted animation brands is becoming increasingly popular.