How to do influencer marketing: tips to put into practice

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Even better, since influencer marketing is super organic, it doesn’t feel like marketing at all, which means people will be more receptive to your brand than usual.

What's better than getting your products in front of your specific target audience with an enthusiastic recommendation from an influencer? That's what influencer marketing has to offer.

Influencer marketing can be done in many different ways. The gist of it is that it involves sharing your product or service on an influencer's profile, so that their followers can become your potential customers. However, there are several ways to achieve this goal: we recommend 5.


This is one of the most common methods of influencer marketing. Sponsored content is simply a social media post that promotes a product or service.

The content is shared on the influencer's social media profiles, and there germany email list is usually a call to action that encourages followers to purchase the product.

influencer marketing giulia valentina

The post from Giulia Valentina's profile in the example above is an example of sponsored content. Influencers will talk about how they used the product or service in question. This type of personal anecdote works because it provides credibility and builds trust between the influencer and the audience.

Another form of sponsored content that is becoming increasingly popular is the Instagram shoutout . While this is often a one-off strategy, it can bring attention to your brand, and it’s especially easy to organize shoutouts with influencers.


Everyone loves a discount, and discounts offered by influencers can be especially effective. These discounts are tracked using affiliate or referral links.

If a brand doesn’t offer a discount, they will still use referral links to track and analyze the campaign. Discounts are almost always combined with sponsored content.


Everyone loves to get free stuff. This is especially true for the influencer audience. Why? Because an influencer will only offer products that their followers are very interested in.

Typically, contests and giveaways organized by influencers attract a lot of attention and can reach thousands of people.