Franchise Marketing Strategy
Posted: Wed Apr 23, 2025 3:28 am
When structuring an entire franchising project , you need to design a strategic plan to create a successful franchise .
It is essential to organize a system of strategies right from the start, to sell future affiliations, to be included in the franchising development plan .
The sale, however, does not end with the signing of the contract, because an important objective of the franchisor is that its franchisees renew their contracts and are happy to be within the network. Today we will see together 3 marketing strategies to develop a successful franchising.
Franchise Marketing Strategy #1
According to Reting, this first marketing strategy is the skype data most important and innovative present today in the Italian panorama; we are talking about marketing intended as a training tool.
We realized that it is not necessary to advertise a franchising proposal, but it is necessary to train potential affiliates to purchase a point of sale.
This is because there is a lack of business culture and franchising culture in Italy and consequently for many people franchising is something they do not understand exactly as we imagine it, those who live within it.
It is essential to organize a system of strategies right from the start, to sell future affiliations, to be included in the franchising development plan .
The sale, however, does not end with the signing of the contract, because an important objective of the franchisor is that its franchisees renew their contracts and are happy to be within the network. Today we will see together 3 marketing strategies to develop a successful franchising.
Franchise Marketing Strategy #1
According to Reting, this first marketing strategy is the skype data most important and innovative present today in the Italian panorama; we are talking about marketing intended as a training tool.
We realized that it is not necessary to advertise a franchising proposal, but it is necessary to train potential affiliates to purchase a point of sale.
This is because there is a lack of business culture and franchising culture in Italy and consequently for many people franchising is something they do not understand exactly as we imagine it, those who live within it.