SEO on TikTok: How to apply and boost the reach of your content
Posted: Tue Dec 24, 2024 8:28 am
With the platform’s exponential growth, understanding how to optimize content for TikTok has become essential for content creators and brands looking to maximize their reach and engagement. That’s why SEO on TikTok has become so widely adopted and valued.
Since its launch in 2016, TikTok has emerged as one of the most influential social media platforms, especially among young people. In Brazil, the social network has gained significant ground, with 98.6 million active users in 2024, according to DataReportal mapping .
Its potential goes far beyond short videos and viral trends that move the platform. According to the survey The State of Marketing 2024 , developed by HubSpot, Rock Content, Litmus and Search Engine Journal, 44% of marketing professionals who participated in the survey are already using TikTok in their operations.
Furthermore, for 24% of them, the platform generates the highest chile whatsapp number database on investment (ROI) for their marketing campaigns, compared to other social networks. Statista projections indicate that TikTok could reach approximately 2.25 billion users by 2027.
Given this, it is essential that we understand some details about this platform!
What is SEO on TikTok?
TikTok SEO refers to the practice of optimizing videos so that they are easily discoverable and viewable on the platform. Unlike traditional SEO , which focuses on text and links, TikTok SEO focuses on visual and interactive elements, such as the proper use of hashtags, video descriptions, and popular sounds. These features help increase the visibility of your content and attract a larger audience.
How does the TikTok algorithm work?
TikTok’s algorithm is known for its ability to personalize each user’s “For You” feed, displaying content that is likely to interest them. To do this, it analyzes factors such as viewing time, interactions (likes, comments, shares), and the type of content consumed.
According to TikTok itself , the social network's algorithm also considers specific interactions, information about the video itself, the user's device and account settings.
This system allows videos from accounts with few followers to go viral, as long as they are relevant and engaging.
Tips to improve your reach on TikTok
There are some alternatives that can help you go viral on the famous social networks, and some of them are:
Take advantage of trends: Participating in trends, challenges, and using trending music can significantly increase the visibility of your videos.
Use Hashtags Strategically: Choosing relevant and popular hashtags helps categorize content and make it more discoverable.
Create authentic content: Authenticity is highly valued on TikTok. Creators who show their true personality tend to get more engagement.
Engage with your audience: Responding to comments and creating videos that encourage interaction can increase engagement and content visibility.
Optimize your profile: Make sure your profile is complete, with a clear description and relevant links, to attract and retain the attention of visitors.
How to do SEO on TikTok
To implement effective SEO on TikTok, it’s important to start by researching keywords that are popular within your niche. Include these keywords in your video descriptions and use relevant hashtags.
Additionally, stay up to date with trends and adapt your content accordingly. Consistency in publishing content is also crucial to maintaining audience engagement.
Need help with this? Techd can be your right hand in boosting your brand's TikTok!
With a team of dedicated experts, we offer customized strategies to help brands maximize their reach and engagement on the platform.
Our innovative approach ensures that each client achieves their digital marketing goals by leveraging the full potential of TikTok. Click here and find out why Techd is a leading digital marketing agency specializing in TikTok SEO best practices!
Since its launch in 2016, TikTok has emerged as one of the most influential social media platforms, especially among young people. In Brazil, the social network has gained significant ground, with 98.6 million active users in 2024, according to DataReportal mapping .
Its potential goes far beyond short videos and viral trends that move the platform. According to the survey The State of Marketing 2024 , developed by HubSpot, Rock Content, Litmus and Search Engine Journal, 44% of marketing professionals who participated in the survey are already using TikTok in their operations.
Furthermore, for 24% of them, the platform generates the highest chile whatsapp number database on investment (ROI) for their marketing campaigns, compared to other social networks. Statista projections indicate that TikTok could reach approximately 2.25 billion users by 2027.
Given this, it is essential that we understand some details about this platform!
What is SEO on TikTok?
TikTok SEO refers to the practice of optimizing videos so that they are easily discoverable and viewable on the platform. Unlike traditional SEO , which focuses on text and links, TikTok SEO focuses on visual and interactive elements, such as the proper use of hashtags, video descriptions, and popular sounds. These features help increase the visibility of your content and attract a larger audience.
How does the TikTok algorithm work?
TikTok’s algorithm is known for its ability to personalize each user’s “For You” feed, displaying content that is likely to interest them. To do this, it analyzes factors such as viewing time, interactions (likes, comments, shares), and the type of content consumed.
According to TikTok itself , the social network's algorithm also considers specific interactions, information about the video itself, the user's device and account settings.
This system allows videos from accounts with few followers to go viral, as long as they are relevant and engaging.
Tips to improve your reach on TikTok
There are some alternatives that can help you go viral on the famous social networks, and some of them are:
Take advantage of trends: Participating in trends, challenges, and using trending music can significantly increase the visibility of your videos.
Use Hashtags Strategically: Choosing relevant and popular hashtags helps categorize content and make it more discoverable.
Create authentic content: Authenticity is highly valued on TikTok. Creators who show their true personality tend to get more engagement.
Engage with your audience: Responding to comments and creating videos that encourage interaction can increase engagement and content visibility.
Optimize your profile: Make sure your profile is complete, with a clear description and relevant links, to attract and retain the attention of visitors.
How to do SEO on TikTok
To implement effective SEO on TikTok, it’s important to start by researching keywords that are popular within your niche. Include these keywords in your video descriptions and use relevant hashtags.
Additionally, stay up to date with trends and adapt your content accordingly. Consistency in publishing content is also crucial to maintaining audience engagement.
Need help with this? Techd can be your right hand in boosting your brand's TikTok!
With a team of dedicated experts, we offer customized strategies to help brands maximize their reach and engagement on the platform.
Our innovative approach ensures that each client achieves their digital marketing goals by leveraging the full potential of TikTok. Click here and find out why Techd is a leading digital marketing agency specializing in TikTok SEO best practices!