Fifteen years ago, simply having a website meant your company was ahead of the curve. Many big companies (multinationals, even) gave little thought to their web presence, and the potential of the web as a vehicle for delivering information from company to consumer (and vice versa). But to say things have changed since 1996 would be an understatement.
Nowadays, your company’s website is more than just an luxembourg whatsapp number data 5 million accessory – it’s a vital piece of your organization’s infrastructure. A good website can raise confidence in your brand, drive sales, and inspire strong customer loyalty born of direct interaction with your consumers. A bad website (or none at all), on the other hand, is now seen as a gigantic red flag. It doesn’t matter if your product is top-notch, your leadership dedicated, and your customer base satisfied; when given the choice between a firm with slick website and one without, many consumers will choose the former without ever giving the latter a chance. Don’t let that happen to you. Here are a few tips to set you on the road to a website that does justice to your company:
Plan ahead (and then plan some more)
Before a single line of code is written, or a single graphic is created, you need to establish a clear plan for your company’s website: What sort of information do you want to present? How would you like it to be organized? How will visitors interact with you? And don’t just think about today – envision a plan for two or three years down the road (or more).