Marketplaces vs MLM: Which Method of Product Promotion Is More Effective
Posted: Tue Apr 22, 2025 4:07 am
When choosing a method of selling goods online, entrepreneurs often think about placing them on marketplaces. This is not surprising, because according to Statista, 47% of all online purchases are made through marketplaces, and this figure is increasing every year.
In this article, you will learn about the features of marketplaces, their advantages and disadvantages. We will also tell you about the possibilities of network marketing as an alternative method of building a successful business on the Internet.
What are marketplaces?
Marketplaces are online platforms that bring together multiple instagram data sellers and buyers to conduct trade transactions on a single web platform.
The emergence and popularization of marketplaces is a consequence of the digitalization of the economy and its transition to online mode. Now the seller and buyer do not need to leave home to make a deal. All marketplaces operate on the same mechanism of an online market with the participation of 3 parties: sellers, buyers and platform administrators.
The largest marketplaces today are Amazon – 4.7 billion visitors per month, eBay – 1.2 billion and Rakuten – 563.3 million.
Marketplaces create a convenient environment for online trading, but they are still more focused on the needs of their end users (buyers). For a safe online shopping experience, they provide guarantees for them, product ratings and open reviews of each product. So online markets are gaining more and more audience and attracting the attention of businesses.
In this article, you will learn about the features of marketplaces, their advantages and disadvantages. We will also tell you about the possibilities of network marketing as an alternative method of building a successful business on the Internet.
What are marketplaces?
Marketplaces are online platforms that bring together multiple instagram data sellers and buyers to conduct trade transactions on a single web platform.
The emergence and popularization of marketplaces is a consequence of the digitalization of the economy and its transition to online mode. Now the seller and buyer do not need to leave home to make a deal. All marketplaces operate on the same mechanism of an online market with the participation of 3 parties: sellers, buyers and platform administrators.
The largest marketplaces today are Amazon – 4.7 billion visitors per month, eBay – 1.2 billion and Rakuten – 563.3 million.
Marketplaces create a convenient environment for online trading, but they are still more focused on the needs of their end users (buyers). For a safe online shopping experience, they provide guarantees for them, product ratings and open reviews of each product. So online markets are gaining more and more audience and attracting the attention of businesses.