Choosing between a third-party or in-house delivery service is an important strategic decision for a delivery business. Both models have advantages and disadvantages, and the best option depends on factors such as the size of the company, costs, quality control, and customer experience.
In this content, we will understand the characteristics of each model and help you decide which is the best option for your delivery!
Index
How does the own delivery person work?
Advantages of having your own delivery person
Disadvantages of having your own delivery person
How does a third-party delivery person work?
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Advantages of outsourced delivery
Disadvantages of outsourced delivery
What is the best delivery option for your business?
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How does the own delivery person work?
Delivery person: outsourced or in-house? Find out the best option!
A delivery person is an employee of your restaurant or delivery service. They are part of the team, formally or informally hired by the company, and are responsible for making deliveries.
Having your own delivery person offers greater control over the delivery operation, as the restaurant can establish rules of conduct, define routes and optimize customer service.
Advantages of having your own delivery person
Quality control : The delivery person directly represents the brand and can follow established service and care standards, ensuring that the customer receives the order on time and in good condition.
Customer loyalty : with a delivery person who understands the culture and purpose of the business, it is easier to ensure personalized service, which can result in a more pleasant experience for the customer, increasing the chances of loyalty.
Flexibility : your restaurant can adapt the delivery person's routine according to your needs, such as changes in routes, peak times and delivery volume, providing greater agility.
Disadvantages of having your own delivery person
Labor costs : hiring your own delivery person involves fixed costs, such as salary, benefits (such as transportation allowance, insurance), as well as labor taxes, vacation pay and 13th salary. During times of low business, these costs can weigh on the budget.
Team management : Maintaining your own delivery team can be a complex task, requiring management of schedules, routes and demands. In addition, you need to deal with administrative issues, such as absences and turnover.
Vehicle maintenance : if the restaurant provides the vehicle (motorcycles or bicycles), this generates additional expenses for maintenance, fuel and insurance, which need to be included in the cost calculation.
How does a third-party delivery person work?
Delivery person: outsourced or in-house? Find out the best option!
The outsourced delivery person, on the other hand, is south korea phone number data one hired through a logistics company or delivery app, such as iFood, Rappi or Uber Eats . This option has been gaining strength, especially with the growth of the delivery market, which has intensified in recent years.
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In this model, the restaurant does not have a direct employment relationship with the delivery person, with the outsourced company being responsible for managing the delivery people.
Advantages of outsourced delivery
Cost reduction : one of the main advantages of outsourcing is the elimination of labor and administrative costs. The restaurant does not need to bear the social charges and benefits that it would have with its own delivery person, since outsourced delivery people are self-employed or hired by the intermediary company.
Scalability : During peak times, such as weekends and holidays, outsourcing allows you to quickly increase the number of delivery drivers available without having to hire more employees. This gives the restaurant more flexibility and agility to meet peaks in orders.
Technology in your favor : Third-party delivery platforms usually have robust technologies, such as geolocation systems, which facilitate real-time tracking of deliveries. This reduces the restaurant's logistics management work.
Disadvantages of outsourced delivery
Lack of control over the experience : With third-party delivery drivers, the restaurant has less control over the quality of service during delivery. If the delivery driver provides poor service, such as delays or misconduct, this can directly impact the customer’s perception of the brand.
Variable costs : Although fixed costs are lower, the cost per delivery can be high, especially during peak times when delivery app rates increase. In addition, the restaurant is dependent on the availability of delivery drivers, which can cause delays.
Lack of exclusivity : Third-party delivery drivers often serve multiple establishments at the same time. This means they may prioritize other deliveries, which can result in delays and, consequently, customer dissatisfaction.
In this case, it is necessary to consider an increase in the delivery fee, taking into account the delivery person's share. Learn with Cardápio Web how to calculate the ideal delivery fee for delivery!
What is the best delivery option for your business?
Delivery person: outsourced or in-house? Find out the best option!
The answer depends on your business profile and needs.
Smaller restaurants or those with simpler operations can benefit from outsourcing, especially due to cost reduction and ease of management.