Set the Stage – The Complete Guide to Design Thinking
Posted: Tue Dec 24, 2024 6:40 am
Surely, each of us has at least once wondered whether a problem deserves attention or has a reasonable solution. We encounter obstacles every day, from the trivial to the most serious. Ask others for their opinions from time to time and you will find a lot of advice and insights that will broaden your perspective. The secret to finding a way out lies in the approach we take. Let's look at some of the most common ones.
The definition phase in Design Thinking – index:
Design Thinking as a Humanistic Approach
What is the definition phase in the Design Thinking process?
Tools used in the definition phase
Design Thinking as a Humanistic Approach
In the first part of the article: Design Thinking Methodology Step by Step – Empathy , we introduced and examined the design thinking process. Let’s move on and describe in a few words what the humanistic approach is now.
The humanistic approach is a school of thought that focuses on human beings, their bodies, feelings, and relationships with others. Its principles include a holistic, positive, and natural approach to studying our physical bosnia and herzegovina whatsapp number database mental states, actions, and connections. Just like human reflexes, when faced with any concern, we are essentially driven by our feelings. When helping someone other than ourselves, we are forced to put ourselves in the shoes of the difficulty that person is facing. In other words, if we want to relate well to the problem, we must awaken empathy in ourselves. It is responsible for allowing us to “put ourselves in the other person’s shoes.”
What is the definition phase in the Design Thinking process?
The first phase of design thinking is empathy. This is where it all begins. After thorough research in the empathy phase, it is time to define the problem. This seemingly easy phase often causes a lot of trouble for the team working on this challenge. It requires openness, understanding and, above all, time. Drawing conclusions or identifying potential problems too early narrows our field of vision, making the process less effective.
The first step is to systematize the information collected, refine the empathy map, and create appropriate personas. It is important that when creating personas, they reflect the group of people we interviewed or observed.
Once everything is in place, it is important to ensure that the information collected is divided into appropriate categories: user needs, problems and benefits. In other words, in what is called a Value Proportion Matrix. If this phase is done poorly, subsequent work will be hampered as researchers narrow their search area.
definition phase in the Design Thinking process infographic
Tools used in the definition phase
The tool that will help you understand the user and their expectations is precisely the value proposition matrix. All the information collected should be placed according to the definitions in the matrix (difficulties, benefits, needs). It is worth understanding the definitions of these areas in order to adjust them correctly.
Needs – inform about what the user requires to make their life easier and why they chose a particular product.
Problems – these are situations that consumers face every day and that are unpleasant or difficult to deal with. This helps to understand what the user values and what deserves attention.
The definition phase in Design Thinking – index:
Design Thinking as a Humanistic Approach
What is the definition phase in the Design Thinking process?
Tools used in the definition phase
Design Thinking as a Humanistic Approach
In the first part of the article: Design Thinking Methodology Step by Step – Empathy , we introduced and examined the design thinking process. Let’s move on and describe in a few words what the humanistic approach is now.
The humanistic approach is a school of thought that focuses on human beings, their bodies, feelings, and relationships with others. Its principles include a holistic, positive, and natural approach to studying our physical bosnia and herzegovina whatsapp number database mental states, actions, and connections. Just like human reflexes, when faced with any concern, we are essentially driven by our feelings. When helping someone other than ourselves, we are forced to put ourselves in the shoes of the difficulty that person is facing. In other words, if we want to relate well to the problem, we must awaken empathy in ourselves. It is responsible for allowing us to “put ourselves in the other person’s shoes.”
What is the definition phase in the Design Thinking process?
The first phase of design thinking is empathy. This is where it all begins. After thorough research in the empathy phase, it is time to define the problem. This seemingly easy phase often causes a lot of trouble for the team working on this challenge. It requires openness, understanding and, above all, time. Drawing conclusions or identifying potential problems too early narrows our field of vision, making the process less effective.
The first step is to systematize the information collected, refine the empathy map, and create appropriate personas. It is important that when creating personas, they reflect the group of people we interviewed or observed.
Once everything is in place, it is important to ensure that the information collected is divided into appropriate categories: user needs, problems and benefits. In other words, in what is called a Value Proportion Matrix. If this phase is done poorly, subsequent work will be hampered as researchers narrow their search area.
definition phase in the Design Thinking process infographic
Tools used in the definition phase
The tool that will help you understand the user and their expectations is precisely the value proposition matrix. All the information collected should be placed according to the definitions in the matrix (difficulties, benefits, needs). It is worth understanding the definitions of these areas in order to adjust them correctly.
Needs – inform about what the user requires to make their life easier and why they chose a particular product.
Problems – these are situations that consumers face every day and that are unpleasant or difficult to deal with. This helps to understand what the user values and what deserves attention.