Collecting and analyzing data is a key task for e-commerce businesses: this way, you can improve your online store and increase customer satisfaction. Especially now, with Google's mandatory update , it is essential that you know how to install Google Analytics 4.
After all, this is one of the tools that allows you to learn more about the user's purchasing journey , customer behavior and which products are viewed most.
In this article, check out everything you need to know about the subject and see how to install Google Analytics 4 on your Yampi Online Store .
Is it mandatory to upgrade to Google Analytics 4 for my store?
6 benefits of installing GA4 for your online store
How to install Google Analytics 4 on your online store: tutorial
How to check if GA4 has been installed correctly?
Google Analytics 4 on Yampi: which events are sent to the tool?
4 tips to take advantage of GA4 analytics for your online store
Time to install GA4 on your Yampi Online Store
Is it mandatory to upgrade to Google Analytics 4 for my store?
Mark your calendars: Starting July 1, 2023 , GA Universal will be discontinued and replaced by Google Analytics 4. This update is mandatory for all properties, as the old GA will no longer process new data on standard properties.
What does this mean? That you need to upgrade to have access to up-to-date metrics and reports about your online store.
Those who do not migrate to GA4 will still be able to access data processed until July 1, 2023. However, after this date, it will no longer be possible to view new information on the platform.
Additionally, the new version of Google Analytics does not process data from the old version, and Universal data export will only be available for up to six months after its discontinuation. In other words, you must export your store's data by January 2024.
That's why we recommend migrating to the new Analytics as soon as possible: this gives you time to familiarize yourself with the platform , build historical data, and gradually prepare for the new experience.
What are the differences between the old GA and Google Analytics 4?
Google Analytics was launched in 2005 and has since become one of the main tools for collecting and analyzing data on websites. With GA, you can obtain data on the most visited pages on a website, user profiles and many other important metrics for any e-commerce .
Despite being innovative and breaking down barriers for website optimization, GA Universal has come to an end. Now, GA4 brings new features and more possibilities .
Structured on machine learning , the new Analytics offers more accurate and predictive data. That is, it makes a prediction of the next data based on the learning it has had from user behavior.
You will also find new metrics and changes in the way data is measured, which now happen in the form of an “event”. See below:
Differences between GA Universal and GA4
This means that each “ hit ”, or user interaction on the w indonesia phone number data ebsite, is an event in Google Analytics 4, unlike the previous version where the model was based on “sessions”.
Another big change is the structure: in Universal, the information was separated into Account, Property and View. In GA4, the tool is divided into Account, Property and Data Flow.
Additionally, new metrics are arriving to facilitate data analysis:
Engaged sessions
When the user keeps a website open for at least 10 seconds. Does not count tabs open without interaction.
Engaged session per user
Average number of sessions that each user engages in.
Engagement rate
Percentage of sessions with engagement, that is, in which the user spent more than 10 seconds.
Average engagement time
Average time the website was open in the foreground on a user's screen.
6 benefits of installing GA4 for your online store
There are many differences between the two versions of Google Analytics, but the main one is the significant evolution of a fundamental platform for online stores.
See 6 benefits of installing GA4:
1. More data privacy
The new GA brings even more privacy controls, as it does not use cookies to collect information but rather machine learning technology.
In other words, Analytics 4 does not store data such as computer IP addresses , which provides more privacy for users and allows properties to comply with the General Data Protection Law – LGPD.
2. Data Trends
This is perhaps one of the most substantial changes to the platform: from now on, data modeling is done with greater security, while analyses are more accurate.
This happens because the solution relies on machine learning , an artificial intelligence capable of learning about user behavior as they browse and interact on the website.