Website Traffic and Web Conversion Rate – 2 Good Reasons to Measure Them

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Web conversion rate and website traffic are the most popular metrics used in digital marketing. Nowadays, conversion rate optimization has become a core element of web analytics and a must for the e-commerce industry. Both metrics impact sales and revenue for online stores, so individuals selling online need to know how to calculate conversion rate and measure web traffic. Read the article and learn more about these important parameters.

Website Traffic and Web Conversion Rate – Index:
What is website traffic?
What is a conversion?
Conversion rate
What conversion rate percentage should you aim for?
How to optimize conversion?
What are the main areas of optimization?
Website Traffic – Summary
What is website traffic?
Website traffic refers to the number of all unique internet users who austria whatsapp number database the website at a given time. Analyzing this single indicator allows the online store owner to measure the effectiveness of the promotional actions carried out, as well as draw some conclusions related to these actions and, accordingly, work on better promotional strategies.

The most popular tool for measuring website traffic is Google Analytics. A website owner can check the number of active users on their website at the moment by going to the Reports tab , where they should choose Real-time , then Overview to view the information.

the number of currently active users of the website - website traffic and web conversion rate
When a website owner wants to check the total number of page views within a certain period, he should choose the Behavior tab , then Site Content , and then All Pages to display this data.

When analyzing website traffic, you can track the source of traffic and see which pages visitors are coming from to your website. This functionality is available in the Acquisition tab , where you click on All Traffic and then choose the Channels option .

traffic source - website traffic and web conversion rate
The main sources of website traffic can be divided into several categories, such as:

Direct – as the name suggests, all direct visits to the website made by the user, who typed the website name in his browser or used a name previously saved in his browser tab, fall into this group.
Organic – describes organic traffic generated by users who accessed the website by clicking on the link in the unpaid search results on Google (or other browsers).
Social – the source of this traffic refers to users who visited the page after using the link on a social network (Facebook, YouTube, etc.)
Referral – the category describes the source of traffic generated by users who access the website through links from other websites (which are not social networks).
Paid Search – here the traffic source comes from links that appear as paid search results.
Display – the source of this traffic is based on clicks on display ads (display advertising can be in the form of standard static banners or in animated form and can include text, images or videos).
Affiliates – this category describes the number of visits that come from clicking on links related to affiliate programs.
Website traffic analysis allows us to review information about all technical facts related to website visits – we can find out data such as: who visits the website, what kind of devices our visitors use, how many visitors decide to make a purchase after visiting our page. These statistics allow the website owner to understand the profile of their visitors and, accordingly, optimize conversion according to the needs of their target audience.