Customer loyalty: 6 practical ways to retain consumers in e-commerce
Posted: Tue Dec 24, 2024 5:25 am
“It’s cheaper to keep a customer than to acquire a new one”: there’s no doubt that this is true, but there are several other benefits and advantages to customer loyalty .
Loyal customers return , buy more, share their experience with others and help attract new customers.
Here, we will explain everything about how to build customer loyalty, what the advantages of e-commerce are and how to put loyalty actions into practice.
Follow!
What is customer loyalty?
Benefits of customer loyalty for online stores
6 strategies for customer loyalty
How to build customer loyalty? 7 everyday tips
What is the most important step in the loyalty process?
Bonus: gift tips to build customer loyalty
How to monitor e-commerce customer loyalty?
4 examples of companies that build customer loyalty
The right online store to win over your customer
What is customer loyalty?
Customer loyalty is the act of converting a person who buys guatemala phone number data sporadically from an e-commerce site into a recurring – and loyal – consumer of the products or services sold.
In other words, a consumer who returns frequently.
Philip Kotler , consultant, professor and considered the father of marketing, shared in a lecture that the objective of companies should be to transform the customer into a fan who, in addition to consuming, indicates and recommends what they purchased.
The concept of customer loyalty does not have a specific origin, but it is an action that has been part of the market since the beginning, because it is related to the value that the person sees in what they are buying .
Customer loyalty is based on a few points:
Exclusivity;
Quality;
Personalization;
Added value.
So, what is the challenge for e-commerce? Making it clear what the added value of what they sell to customers is , based on the quality of deliveries, personalized service and the exclusivity of certain advantages.
What is the difference between customer loyalty and customer satisfaction?
Customer loyalty and satisfaction are two complementary concepts.
Satisfaction is about how happy the person who purchased from the online store was with the shopping experience as a whole.
Loyalty, on the other hand, occurs as a consequence of satisfaction. We can understand it as the next step in the relationship between e-commerce and the customer.
The goal is to make the shopping experience satisfactory enough for consumers to return more often.
Loyal customers return , buy more, share their experience with others and help attract new customers.
Here, we will explain everything about how to build customer loyalty, what the advantages of e-commerce are and how to put loyalty actions into practice.
Follow!
What is customer loyalty?
Benefits of customer loyalty for online stores
6 strategies for customer loyalty
How to build customer loyalty? 7 everyday tips
What is the most important step in the loyalty process?
Bonus: gift tips to build customer loyalty
How to monitor e-commerce customer loyalty?
4 examples of companies that build customer loyalty
The right online store to win over your customer
What is customer loyalty?
Customer loyalty is the act of converting a person who buys guatemala phone number data sporadically from an e-commerce site into a recurring – and loyal – consumer of the products or services sold.
In other words, a consumer who returns frequently.
Philip Kotler , consultant, professor and considered the father of marketing, shared in a lecture that the objective of companies should be to transform the customer into a fan who, in addition to consuming, indicates and recommends what they purchased.
The concept of customer loyalty does not have a specific origin, but it is an action that has been part of the market since the beginning, because it is related to the value that the person sees in what they are buying .
Customer loyalty is based on a few points:
Exclusivity;
Quality;
Personalization;
Added value.
So, what is the challenge for e-commerce? Making it clear what the added value of what they sell to customers is , based on the quality of deliveries, personalized service and the exclusivity of certain advantages.
What is the difference between customer loyalty and customer satisfaction?
Customer loyalty and satisfaction are two complementary concepts.
Satisfaction is about how happy the person who purchased from the online store was with the shopping experience as a whole.
Loyalty, on the other hand, occurs as a consequence of satisfaction. We can understand it as the next step in the relationship between e-commerce and the customer.
The goal is to make the shopping experience satisfactory enough for consumers to return more often.