Paid traffic for e-commerce is a powerful strategy to boost website visits and, consequently, your online sales.
And anyone who thinks that advertising on Google or social media is only for those with many years of experience is mistaken. With good planning, research and analysis of results, investing in paid advertising can make all the difference in the number of visits to your online store.
Let's learn everything about paid traffic and the results that the strategy can bring to your online store!
What is paid traffic and what is it for?
The benefits of paid traffic for your e-commerce
When and how much to start investing in paid traffic?
4 platforms for paid traffic in e-commerce
10 tips for getting paid traffic to your online store
What is paid traffic and what is it for?
Paid traffic for e-commerce is nothing more than the use of internet advertising to direct visitors to your online store.
In other words, instead of relying solely on organic traffic and social media, you invest money in advertising to attract visitors to your website.
The North American consultancy Insider Intelligence estimates that investments in paid media in virtual commerce should reach the US$31 billion mark , being the second fastest growing advertising channel in the world, second only to social networks.
Paid traffic and organic traffic: what are the differences?
The main difference between organic and paid traffic for e-commerce is simple: with organic, you don't invest financial amounts, whereas with paid, you do.
However, paid traffic increases the chances of reaching the right audience (with greater chances of buying from your business), because it allows audience segmentation, with demographic data, location, searched keywords, interests, among other details.
Furthermore, with paid traffic, it is possible to set up entire campaigns within the sales funnel, reaching the public with segmented content at each stage of the purchasing journey : discovery, consideration and conversion.
In organic traffic, the virtual store depends on internal and external factors to reach the largest number of people possible, such as ranking in search engines and social networks, aligned with good SEO work .
In fact, organic traffic is still the main source of access for denmark phone number data companies in Brazil, according to a survey developed by Leadster – corresponding to 35.29% of all accesses .
Both strategies are valid for increasing e-commerce access and should be used together.
Want to learn more about SEO for e-commerce? Check out our playlist:
Yampi Academy - SEO Tips for Online Stores (Lesson 1)
The benefits of paid traffic for your e-commerce
It’s not just about attracting visitors to your store: paid traffic can offer several advantages for the growth and success of your business. Check it out:
Increased website hits
When you start investing in paid traffic, you’ll be driving visitors to your website almost immediately after setting up your ads . This is unlike organic traffic, which takes time to show results.
Total control
You have full control over budget, audience targeting, artwork and creative usage, and advertising strategies, allowing you to adjust campaigns based on performance and your business goals.
Precise targeting
Paid ecommerce ads allow you to precisely target your audience based on demographics, interests, online behavior, and other factors, increasing your chances of reaching people who are most likely to become customers.
Measurement and analysis
Paid traffic allows you to easily track and measure the performance of campaigns through the platforms themselves, such as Google Ads (search) and Meta Ads (social networks).
This includes metrics like clicks, impressions, conversions, and return on investment (ROI), making it easier to assess the effectiveness of your efforts.
Flexibility
You can pause, adjust, or end paid traffic campaigns at any time, which is very useful for adapting to changing market trends or the needs of your online store.