You may already be familiar with SEO nomenclature.
After all, this tool is essential for ranking on search engines , especially Google.
What many people don't know is that there is also SEO for YouTube .
There are thousands of videos posted every day, getting a good ranking is a difficult task.
It is with this in mind that I decided to write this article.
My motto has always been to help amazing organizations and professionals find amazing clients.
Now, in this article, my goal is to help you, the content producer, to place your videos at the top of YouTube's references.
Let's go?
Oh… and if you’re interested in digital marketing, check out my FREE video class on Growth Hacking: Leads and Sales.
I'm sure it will help you?
Trend analysis
On Youtube
You may have noticed that when you search on YouTube, as you write, the search engine itself offers suggestions to complete your search.
These suggestions can serve as inspiration when creating your content , and the suggested words themselves can be your keywords . See the photo:
As you can see, the most searched topics related to Growth Hacking are: techniques , cases and so on….
Analyze the theme of your video and get inspired when creating your content.
By Google Trends
Google provides a keyword search system that shows how relevant words are in searches. The tool is called Google Trends .
When you type in a term, you can select the type of search you want. The tool has 4 types: Web Search, News Search, Google Shopping and YouTube Search.
Also read: Best Hashtags for Digital Marketing
Then select search on YouTube, as shown in the image below:
Now analyze the data that the research shows you. For example: It china phone number data was shown that, in the last month, only the south of the country is searching for Growth Hacking on YouTube.
Only then did you discover something very important: the region where you should advertise this type of subject, if you wish.
IMPORTANT: Constantly research your topics. This month it may be more sought after in the south of the country, but next month that may change.
Note down keywords from other videos
You, like me, must have noticed that when you do a search on Google, sometimes YouTube videos appear there.
And you probably already know why, don’t you?
In addition to the topic being relevant, keywords contribute to the propagation of the video and the result is your video in Google search results.
Check it out:
BONUS: If you want another tool, try Rank Tracker . All types of SEO analytics can be done with it.
The importance of the title
As silly as it may seem, many people forget that the title is just as important as the content (maybe even more so).
It is through the title that you draw the user's attention to access your video.
But not only that, it is by the title (also) that your video is ranked on YouTube.
That said, try to combine the two when creating your title.