According to a recent survey by the mobile marketing association MMA , conducted by Millward Brown Brasil and NetQuest in September 2016, Brazilians spend an average of 3 hours and 14 minutes per day connected to their cell phones. According to the study, the average increases even more when young people from the millennial generation are considered , reaching 4 hours per day.
Cell phones are already a natural part of people's daily lives. With a smartphone, it is possible, for example, to access bank accounts, buy movie tickets, read classic literature and even access the systems of the company where the user works.
Given this scenario, in which mobile devices are the protagonists, mobile technology has been receiving more and more attention from different types of companies and organizations, especially those that want to remain at the forefront of innovation, as there are still many unexplored resources and tools in a market that only tends to grow.
One of the possibilities of this technology is to teach some type of content through mobile devices. Nowadays, many universities, courses and companies are already investing in teaching through smartphones, tablets, tablet-smartphone hybrids, ultrabooks and e-readers with internet access.
This teaching and learning method, better known as mobile learning, or m-learning, is a strong trend in corporate training, which is only set to grow, as smartphones and other mobile devices are increasingly integrated into people's daily lives and have great potential for employee engagement.
Content
Mobile Learning in the corporate environment
1 – Flexibility and freedom to learn
2 – Solutions focused on each employee
3 – Constant update
4 – Greater control over training
Mobile Learning in the corporate environment
Mobile Learning can be literally translated as Mobile Learning. This is the most common term in English to define corporate e-learning actions aimed at mobile devices. In general, when we talk about mobile learning in the corporate environment, we refer to training activities produced for smartphones, which will be carried out outside the company and, in many cases, also outside the user's home.
The world of mobile learning is very broad. It can include, for example, video classes, apps with dynamic content and training questionnaires, courses and academic social networks, among canadian ceo email list the most varied possibilities, which enhance training, making it more dynamic, interactive and varied.
This entire universe of mobile learning options is even more promising because we are currently in the era of Cloud Computing . The data center has lost its identity as a data processing center, partly due to regulations that require corporations to have their data replicated in more places.
Access via the Internet and browsers is already a standard, and mobile devices are becoming increasingly advanced and sophisticated. It is precisely for these reasons that large companies have begun to understand that accessing work tools via the device that the user has the most contact with and flexibility with will increase productivity, motivate employees and allow access at any time, from any place and securely.