Online store and physical store: how to sell even more?
Posted: Mon Dec 23, 2024 9:54 am
Regardless of your business segment, an integrated action between your physical space and an online store has everything you need to further develop your brand. And do you know why? Brazilian consumers are consolidating their preference for online shopping.
A good example of this is the research carried out by the Federation of Commerce of Goods, Services and Tourism of the State of São Paulo ( FecomercioSP ). According to the study, in the first quarter of 2018 alone, the market moved R$4.06 billion in the State , which represents a growth of 4.4% compared to the previous year.
Want to add a slice of this revenue to your brand? Check out how to sell more in your physical store with the support of an online store!
Content
Why integrate a virtual and physical store?
1. More people come to your business
2. Bring your brand closer to your target audience
3. Qualifies customer service
4. Strengthens your brand
Why integrate a virtual and physical store?
In a society that is consolidating itself with the digital environment as the protagonist, an online store can add value to your company in many ways. Among the main ones we can highlight:
1. More people come to your business
Online searches are part of today's consumer routine. So, when your business also has an online store, these searches can end up on your e-commerce site.
This allows your customer base to gradually grow as you combine physical and virtual strategies.
Just make sure your online store contains all the information your target audience needs to make a purchase.
This is how you can combine the qualities of each business model and gain a good competitive advantage over your competition .
2. Bring your brand closer to your target audience
In addition to attracting consumers, combining strategies between the virtual and physical store allows your business to be much closer to consumers and potential customers.
After all, if we spend a good part of our days connected, we can consider that the company that translates this investment of time into digital actions has a greater canadian business email list chance of understanding what the objectives, challenges and “pains” of its audience are.
But this is how these companies learn how to relate their solutions to the consumer's routine, thus interacting and relating to them in an even more efficient way.
Read also: WHY IS IT ESSENTIAL TO HAVE A CUSTOM VIRTUAL STORE?
3. Qualifies customer service
An online store expands your company's communication channels. Not to mention social networks, which serve as sales, relationship, advertising and customer service tools.
This means your company is always available to answer questions, respond to requests and listen to consumers. Your online store has a huge range of uses; you just need to know how to use it so that your potential customer feels very welcome and has their questions answered promptly.
A good example of this is the research carried out by the Federation of Commerce of Goods, Services and Tourism of the State of São Paulo ( FecomercioSP ). According to the study, in the first quarter of 2018 alone, the market moved R$4.06 billion in the State , which represents a growth of 4.4% compared to the previous year.
Want to add a slice of this revenue to your brand? Check out how to sell more in your physical store with the support of an online store!
Content
Why integrate a virtual and physical store?
1. More people come to your business
2. Bring your brand closer to your target audience
3. Qualifies customer service
4. Strengthens your brand
Why integrate a virtual and physical store?
In a society that is consolidating itself with the digital environment as the protagonist, an online store can add value to your company in many ways. Among the main ones we can highlight:
1. More people come to your business
Online searches are part of today's consumer routine. So, when your business also has an online store, these searches can end up on your e-commerce site.
This allows your customer base to gradually grow as you combine physical and virtual strategies.
Just make sure your online store contains all the information your target audience needs to make a purchase.
This is how you can combine the qualities of each business model and gain a good competitive advantage over your competition .
2. Bring your brand closer to your target audience
In addition to attracting consumers, combining strategies between the virtual and physical store allows your business to be much closer to consumers and potential customers.
After all, if we spend a good part of our days connected, we can consider that the company that translates this investment of time into digital actions has a greater canadian business email list chance of understanding what the objectives, challenges and “pains” of its audience are.
But this is how these companies learn how to relate their solutions to the consumer's routine, thus interacting and relating to them in an even more efficient way.
Read also: WHY IS IT ESSENTIAL TO HAVE A CUSTOM VIRTUAL STORE?
3. Qualifies customer service
An online store expands your company's communication channels. Not to mention social networks, which serve as sales, relationship, advertising and customer service tools.
This means your company is always available to answer questions, respond to requests and listen to consumers. Your online store has a huge range of uses; you just need to know how to use it so that your potential customer feels very welcome and has their questions answered promptly.