Unokwenza uphando okanye amaqela agxininise ukufumana u
Posted: Mon Dec 23, 2024 9:39 am
lwazi olunzulu malunga nabaphulaphuli bakho. Ezi ndlela zinokuba luncedo ngakumbi ukuba uzama ukuqokelela ulwazi malunga namacandelo athile abathengi okanye ukuba usungula imveliso entsha kwaye ufuna ukuqonda ngcono imarike ojolise kuyo.
Kungakhathaliseki ukuba yeyiphi indlela oyikhethayo, isitshixo kukuqokelela ulwazi oluninzi ngangokunokwenzeka malunga nabaphulaphuli bakho. Okukhona usazi malunga nedemographics yabo, kokukhona ukuxhotyiswe ngcono ukwenza imiyalezo ekujoliswe kuyo edibana nabo kwaye iqhube uguqulo .
Ukuhlalutya ulwazi lwabemi ukuchonga iipateni kunye nentsingiselo
Nje ukuba uqokelele idatha yedemographic kubaphulaphuli ojolise kubo, inyathelo elilandelayo kukuhlalutya ukuchonga iipateni kunye nentsingiselo. Apha kulapho uya kuqala khona ukufumana ukuqonda okunzulu ngabaphulaphuli ojolise kubo kwaye yintoni ebenza baphawule.
Xa uhlalutya ulwazi lwedemografi, uya kufuna ukukhangela iipateni kunye neendlela ezinokukunceda ukuba uhlele abaphulaphuli bakho kumacandelo ahlukeneyo. Ngokomzekelo, unokufumanisa ukuba inxalenye enkulu yabaphulaphuli bakho ekujoliswe kubo yenziwe ngabasebenzi abancinci abakwiminyaka yabo yama-20 kunye ne-30, okanye ukuba ipesenti enkulu yabaphulaphuli bakho ekujoliswe kubo ibekwe kwindawo ethile.
Nje ukuba uchonge la macandelo, ungaqala ukugrumba nzulu kwaye ujonge ezinye iimpawu eziqhelekileyo ezinokuchaphazela ukuziphatha kunye nezinto abazikhethayo. Umzekelo, unokufumanisa ukuba abachwephesha abancinci kwi-20s kunye ne-30s banokubeka phambili ukulula kunye nokuguquguquka, ngelixa abathengi abadala bexhalabele ukhuseleko kunye nokuzinza.
Kwakhona kubalulekile ukukhumbula ukuba ulwazi lwabantu luyingxenye enye yepuzzle. Uyakufuna ukuqwalasela ezinye izinto ngokunjalo, ezinje ngeenkcukacha zengqondo (umzekelo, iinqobo ezisemgangathweni, izimo zengqondo, iimpawu zobuntu) kunye nedatha yokuziphatha (umz. imbali yokuthenga, umsebenzi wewebhusayithi). Ngokuthatha indlela epheleleyo thenga idatha yetelemarketing B yokuhlalutya abaphulaphuli bakho ekujoliswe kubo, uya kufumana umfanekiso opheleleyo wokuba bangoobani kunye nento abayikhangelayo, enokukunceda wenze umyalezo osebenzayo ngakumbi.
Ngamafutshane, ukuhlalutya ulwazi lwedemografi linyathelo elibalulekileyo ekusebenziseni idemografi yabathengi ukujolisa kwi-SaaS yakho yokuthumela imiyalezo. Ngokuchonga iipateni kunye neendlela, uya kufumana ukuqonda okunzulu ngabaphulaphuli ojolise kubo kwaye uxhotyiswe ngcono ukwenza imiyalezo edibana nabo kwaye uqhube uguqulo .
Ukusebenzisa idatha yedemografi ukwahlula abaphulaphuli bakho
Nje ukuba uhlalutye idatha yakho yedemografi kwaye uchonge iipateni kunye neendlela, inyathelo elilandelayo kukusebenzisa olu lwazi ukwahlula abaphulaphuli bakho. Ukwahlulahlula yinkqubo yokwahlula abantu ekujoliswe kubo babe ngamaqela amancinci ngokusekwe kwiimpawu ezifanayo, ezinje ngedemografi, indlela yokuziphatha, okanye umdla.
Ngokwahlula abaphulaphuli bakho, unokwenza imiyalezo ekujoliswe kuyo ethetha ngokuthe ngqo kwiimfuno ezizodwa kunye nokukhethwa kweqela ngalinye. Oku kudla ngokusebenza ngakumbi kunokuzama ukwenza ubungakanani obunye-bulingana-bonke umyalezo, njengoko ikuvumela ukuba ulungelelanise umyalezo wakho kwiimfuno ezithile zeqela ngalinye.
Umzekelo, masithi ufumanise ukuba uninzi lwabaphulaphuli ojolise kubo benziwe ngabasebenzi abancinci abakwiminyaka yabo yama-20 kunye nama-30. Unokwenza icandelo ngokukodwa eli qela kunye nemiyalezo yobuchwephesha eqaqambisa ukulula kunye nokuguquguquka kwemveliso yakho, kunye nendlela enokubanceda ngayo bahambise ukuhamba kwabo kwaye bafezekise iinjongo zabo ngokufanelekileyo.
Kwelinye icala, ukuba ufumanise ukuba inxenye enkulu yabaphulaphuli ojolise kubo badala kwaye isekwe ngakumbi, unokwenza icandelo elahlukileyo leli qela kunye nemiyalezo yobuchwephesha egxininisa ukhuseleko kunye nokuzinza kwemveliso yakho, kunye nendlela enokuyenza ngayo. bancede bakhusele utyalo-mali lwabo kwaye balawule iimali zabo ngokufanelekileyo.
Ngamafutshane, ukusebenzisa idatha yedemografi ukwahlula abaphulaphuli bakho yindlela enamandla yokuyila imiyalezo ekujoliswe kuyo edibana neqela ngalinye kwaye iqhube uguqulo . Ngokwahlula abaphulaphuli bakho abajoliswe kuyo babe ngamancinci, amaqela alawulekayo, unokwenza imiyalezo ethetha ngokuthe ngqo kwiimfuno zabo ezizodwa kunye nezinto abazithandayo, kwaye ekugqibeleni ukwandisa ukusebenza kwephepha lakho lokufika le-SaaS.
Kungakhathaliseki ukuba yeyiphi indlela oyikhethayo, isitshixo kukuqokelela ulwazi oluninzi ngangokunokwenzeka malunga nabaphulaphuli bakho. Okukhona usazi malunga nedemographics yabo, kokukhona ukuxhotyiswe ngcono ukwenza imiyalezo ekujoliswe kuyo edibana nabo kwaye iqhube uguqulo .
Ukuhlalutya ulwazi lwabemi ukuchonga iipateni kunye nentsingiselo
Nje ukuba uqokelele idatha yedemographic kubaphulaphuli ojolise kubo, inyathelo elilandelayo kukuhlalutya ukuchonga iipateni kunye nentsingiselo. Apha kulapho uya kuqala khona ukufumana ukuqonda okunzulu ngabaphulaphuli ojolise kubo kwaye yintoni ebenza baphawule.
Xa uhlalutya ulwazi lwedemografi, uya kufuna ukukhangela iipateni kunye neendlela ezinokukunceda ukuba uhlele abaphulaphuli bakho kumacandelo ahlukeneyo. Ngokomzekelo, unokufumanisa ukuba inxalenye enkulu yabaphulaphuli bakho ekujoliswe kubo yenziwe ngabasebenzi abancinci abakwiminyaka yabo yama-20 kunye ne-30, okanye ukuba ipesenti enkulu yabaphulaphuli bakho ekujoliswe kubo ibekwe kwindawo ethile.
Nje ukuba uchonge la macandelo, ungaqala ukugrumba nzulu kwaye ujonge ezinye iimpawu eziqhelekileyo ezinokuchaphazela ukuziphatha kunye nezinto abazikhethayo. Umzekelo, unokufumanisa ukuba abachwephesha abancinci kwi-20s kunye ne-30s banokubeka phambili ukulula kunye nokuguquguquka, ngelixa abathengi abadala bexhalabele ukhuseleko kunye nokuzinza.
Kwakhona kubalulekile ukukhumbula ukuba ulwazi lwabantu luyingxenye enye yepuzzle. Uyakufuna ukuqwalasela ezinye izinto ngokunjalo, ezinje ngeenkcukacha zengqondo (umzekelo, iinqobo ezisemgangathweni, izimo zengqondo, iimpawu zobuntu) kunye nedatha yokuziphatha (umz. imbali yokuthenga, umsebenzi wewebhusayithi). Ngokuthatha indlela epheleleyo thenga idatha yetelemarketing B yokuhlalutya abaphulaphuli bakho ekujoliswe kubo, uya kufumana umfanekiso opheleleyo wokuba bangoobani kunye nento abayikhangelayo, enokukunceda wenze umyalezo osebenzayo ngakumbi.
Ngamafutshane, ukuhlalutya ulwazi lwedemografi linyathelo elibalulekileyo ekusebenziseni idemografi yabathengi ukujolisa kwi-SaaS yakho yokuthumela imiyalezo. Ngokuchonga iipateni kunye neendlela, uya kufumana ukuqonda okunzulu ngabaphulaphuli ojolise kubo kwaye uxhotyiswe ngcono ukwenza imiyalezo edibana nabo kwaye uqhube uguqulo .
Ukusebenzisa idatha yedemografi ukwahlula abaphulaphuli bakho
Nje ukuba uhlalutye idatha yakho yedemografi kwaye uchonge iipateni kunye neendlela, inyathelo elilandelayo kukusebenzisa olu lwazi ukwahlula abaphulaphuli bakho. Ukwahlulahlula yinkqubo yokwahlula abantu ekujoliswe kubo babe ngamaqela amancinci ngokusekwe kwiimpawu ezifanayo, ezinje ngedemografi, indlela yokuziphatha, okanye umdla.
Ngokwahlula abaphulaphuli bakho, unokwenza imiyalezo ekujoliswe kuyo ethetha ngokuthe ngqo kwiimfuno ezizodwa kunye nokukhethwa kweqela ngalinye. Oku kudla ngokusebenza ngakumbi kunokuzama ukwenza ubungakanani obunye-bulingana-bonke umyalezo, njengoko ikuvumela ukuba ulungelelanise umyalezo wakho kwiimfuno ezithile zeqela ngalinye.
Umzekelo, masithi ufumanise ukuba uninzi lwabaphulaphuli ojolise kubo benziwe ngabasebenzi abancinci abakwiminyaka yabo yama-20 kunye nama-30. Unokwenza icandelo ngokukodwa eli qela kunye nemiyalezo yobuchwephesha eqaqambisa ukulula kunye nokuguquguquka kwemveliso yakho, kunye nendlela enokubanceda ngayo bahambise ukuhamba kwabo kwaye bafezekise iinjongo zabo ngokufanelekileyo.
Kwelinye icala, ukuba ufumanise ukuba inxenye enkulu yabaphulaphuli ojolise kubo badala kwaye isekwe ngakumbi, unokwenza icandelo elahlukileyo leli qela kunye nemiyalezo yobuchwephesha egxininisa ukhuseleko kunye nokuzinza kwemveliso yakho, kunye nendlela enokuyenza ngayo. bancede bakhusele utyalo-mali lwabo kwaye balawule iimali zabo ngokufanelekileyo.
Ngamafutshane, ukusebenzisa idatha yedemografi ukwahlula abaphulaphuli bakho yindlela enamandla yokuyila imiyalezo ekujoliswe kuyo edibana neqela ngalinye kwaye iqhube uguqulo . Ngokwahlula abaphulaphuli bakho abajoliswe kuyo babe ngamancinci, amaqela alawulekayo, unokwenza imiyalezo ethetha ngokuthe ngqo kwiimfuno zabo ezizodwa kunye nezinto abazithandayo, kwaye ekugqibeleni ukwandisa ukusebenza kwephepha lakho lokufika le-SaaS.