Do you know when you start working with an agency and you receive that email with a bunch of questions to answer? It's a sign that it's time to answer the famous and important Briefing !
If you think this is an unnecessary detail or a waste of time, we suggest you spend 15 minutes reading this text.
We will show you the importance of the Briefing. In addition to listing the benefits it can bring to your campaign or project!
What is Briefing?
Before we try to convince you, it is important to clarify what a Briefing is . This is a document widely used by advertising and marketing agencies to better understand the client or the work that will be carried out.
In the Briefing, questions such as the objective of the action, the client's differences, the public profile and the tone of communication are answered.
In other words, this is the main guideline for the work that is about to take place.
4 reasons to convince you of the importance of Briefing
1. Time is money
There are rare cases in which there is plenty of time to canada telephone numbers think about a campaign calmly, make adjustments and evaluate the final result. Usually, the deadline is very tight. And, therefore, the delay in “getting it right” can end up costing a lot of money.
So how can you increase the agency's chances of getting it right the first time?
Simple! Just provide the information that is important so that everything goes as expected.
Regardless of the affinity the agency has with your company, it is important to remember that you cannot leave the success rates up to luck.
Therefore, the more information the agency has about what needs to be done, the faster and more accurate the delivery will be .
2. Rework is also money
Redoing is a major complaint from both agencies and clients. After all, having to redo a piece or a plan is frustrating and tiring. It can also cause friction between the two parties.
Resolving this type of situation is much simpler with a good Briefing. This way, you tell the agency exactly what is expected and the chances of getting it right are much higher!
3. Align expectations
The importance of the Briefing also lies in providing fundamental information for the project, such as the budget for the campaign and the objectives that need to be met within a timeline.
By making this information clear, you prevent the agency from thinking too much “outside the box”. This means that actions that are out of your budget or that are outside of your expectations are not proposed.
Therefore, do not view the budget as information that needs to be kept under lock and key. The sooner the agency has access to this information, the easier it will be to propose a strategy that really makes sense for your company's current situation.
4. Make work within the agency easier
What many companies don't know is that the Briefing also helps with the agency's internal flow . Keep in mind that different areas will be involved in your project, such as Planning, Design, Business Intelligence, among others.
And this information will be transmitted by a representative of the agency. Usually, the Account Manager who went to your company to hear what you needed.
Therefore, to avoid “telephone games”, value the importance of the Briefing by answering questions clearly and honestly.
This means that information is not lost and, once again, the result is much faster and more effective!
Are you convinced of the importance of the Briefing? So, the next time the questions come in, be sure to pay special attention to them! You will see that these minutes will be worth it later.