4 main mistakes in B2B sales that your company cannot make

[muskanislam44]

Are you having trouble closing B2B sales in your company? Know that this is a common concern, especially for those who want to start selling products or services online .

With the popularization of the internet, your target audience is easily distracted by videos, websites and social networks. For this reason, if you believe that promoting your brand without a defined strategy is the best way to compete with the competition, you are mistaken!

Want to know what you need to avoid to get the right attention? See below 4 mistakes you shouldn't make in your company!

1. Not knowing your audience
Do you know your customers’ needs well? In a turbulent your whatsapp number in french world of information, organizations face a greater challenge when it comes to winning over new users. For this reason, there is nothing better than delivering a personalized service to stand out from the competition, right?

To do this, your company must conduct studies on the persona, as well as their needs and what they are looking for to solve their problems. In addition, this practice will provide better guidance for transforming your leads into concrete sales.

2. Failing to qualify the leads generated
Once you understand your lead (your potential buyer), it's time to qualify them to see if they're a good fit for your offer. To do this, stop using cold calls , where salespeople make random calls to attract customers.

When we qualify the leads generated, it is natural that the rejection rate decreases. To give you an idea, a survey conducted by Hubspot in 2016 indicates that only 19% of customers are able to close a sale on the first contact with your product .

On the other hand, the same research indicates that 60% of users will buy from you at the awareness stage, that is, when they are willing to listen to your proposals.

To qualify leads , your company must maintain a personalized conversation with potential customers, verify what their needs are and evaluate which prospects are qualified to close a sale.

3. Inadequately managing the information obtained
As we said, entrepreneurs must capture different data throughout the customer journey. If you do not have software that validates and compiles this information, it is natural that the accumulation will harm your sales process, whether in controlling email sending or in acquisition metrics.

For this reason, use a tool that integrates and maintains control of this information. This way, you will not only be more organized, but your team will also be more productive in serving your customers.

4. Accelerate the B2B sales cycle
In a rush to make more sales through the customer journey, some entrepreneurs make the mistake of speeding up this cycle.

The problem is that a short period of time is not always enough for customers to build trust in your company. After all, people don't like to feel pressured to make decisions, especially consumers.

To reduce user bounce rates, stay calm! After understanding their pain points and presenting your solutions, you need to identify the ideal timing to offer your product and/or service.

As we saw in the article, the competition for people's attention has become more fierce. A company that wants to increase its profit margin and improve its B2B sales must correctly guide the lead through their customer journey.