Optimize your videos based on YouTube's algorithm to increase the chances of them being recommended.
Understanding how the YouTube algorithm and social media algorithms in general work is super important to gain more organic visibility for your content .
YouTube recently released a video explaining the logic behind recommended videos. These tips are super important and can definitely make a difference to your content strategy!
The YouTube algorithm is not just a
First of all, it is important to know that YouTube does not have just one algorithm, but several . On the home page, for example, the logic for displaying videos is not the same as that for “suggested videos”, although they are similar.
Overall, the intent of YouTube's algorithm is to help people find canada phone numbers what they want to watch. In addition to improving user satisfaction .
In other words, the video giant wants us to spend a lot of time there and come back often.
Surveys are conducted with users all the time
An interesting fact is that, over time, YouTube has come to understand that time spent watching a video is not equivalent to user satisfaction. In other words, just because you watched a video until the end, it doesn't mean you liked it.
As such, the network began conducting user surveys , sent to understand how people feel when watching content.
Additionally, there are other signals that algorithms use to measure people’s satisfaction, such as likes, shares, and “not interested” clicks.
How to appear higher on the YouTube homepage
Now that we know that YouTube's algorithm is more complex and humanized than we imagined, the question remains: how can we get it to appear on the home page? Here are some tips, given by the social network itself:
Optimize for people . Write titles and descriptions with the idea that there is a person on the other side of the screen, not a robot;
On the home page, consider that your audience are new viewers , so think about titles and thumbnails for people who don't follow you yet;
There is a growth in YouTube consumption on smart TVs . Therefore, the thumbnail is becoming more and more important;
Post with a frequency , which does not need to be high, but must maintain quality .