Correctly position your email CTA

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The first rule of the Email Marketers Club is: you don't put more than one CTA in an email. The second rule of the Email Marketers Club is: you don't put more than one CTA in an email.

The third rule of the email marketers' club is: to ensure your CTA is attention-grabbing but not distracting, localize it properly .

First, regarding the number of CTA buttons in an email:

The “more options, more chances to last name malaysia choose and click” approach doesn’t work here. Your numerous calls to action can confuse or overwhelm the user. Remember the attention ratio in marketing: it should be 1:1 between what a person can do on a page and what you want them to do.

The more options you offer, the more likely you are to lose their attention. Plus, you risk triggering any of these effects by having too many options:

Choice paralysis: The more options we have, the more challenging or even demotivating it is for us to make a decision.
Buyer's remorse: The more options we have, the easier it is to regret the decision, thinking it might be wrong.
So if you want a user to decide and take action, give them a direct CTA to consider.

But, as is often the case in marketing, there are some exceptions to the rule:

Feel free to use multiple calls to action if they lead a user to the same page .
Consider a few CTAs in an email if you're dealing with e-commerce promoting multiple products/services . If that's the case, design your email accordingly: separate it into sections, each with a different call to action. It will make it more comfortable for users to scan your email and understand what each area is about.