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With this data, we can see that Google Adwords focuses on three key aspects: The CTR (Click Through Rate) . Both the account history and that of specific ads. The relevance between the keywords and the ad. Ad landing page . Improve the quality level and you will pay less The ad that appears first is because it pays more per click (CPC) . Maybe yes, maybe not. A higher quality score for an ad is a reward for advertisers. In fact, it has a direct effect on CPC, which we can see in the following equation: Ranking = Quality Level * Max CPC What does this mean? Let's take an example with 5 potential advertisers who are bidding for the three ads that appear at the top of the search results.


That is, the space where a maximum of three results can appear for each search carried out for the keyword they are bidding on. We have ordered these advertisers based on the maximum CPC they bulgaria mobile database have set for their ad in AdWords. quality level table According to what most people think, the highest payer should appear first until his budget is exhausted. the case if we apply the equation mentioned above. quality level table 2 In this case, advertisers 2 and 5 would benefit the most by appearing in the two most visible ads and for a lower CPC .