By 2025, Gen Z – people born between 1997 and 2012 – will make up over a quarter of the workforce.(2) This is a generation who have never known life without the internet, and who grew up surrounded by technology. Because of this, they have specific traits that differentiate them from their older colleagues.
When you’re investing in new workplace resources, this is who you’re creating training for. The good news is that Gen Z value training. A recent study found that online training and resources and mentorship are in the top 10 reasons Gen Z employees stay in their jobs.(3) The challenge is to develop engaging, effective training opportunities that will meet the needs (and standards) of these tech-native workers today and in the years to come.
Let’s dive into Gen Z’s common characteristics and phone number bahrain how they might impact your approach to online training.
Gen Z consume media differently to older generations. They are the largest consumers of bite-sized or “snack” media – like short clips on TikTok that rarely last more than a minute or two.(4) They consume media little and often, with 90% of TikTok users visiting the app more than once a day (and some up to 55 times in a day).(1) Perhaps unsurprisingly, Gen Z have shorter attention spans than previous generations, meaning a three-hour online module will be about as effective as a phone with no battery.(5)
Consider…
Microlearning
Microlearning refers to short, focused, bite-sized pieces of training that are typically between two and seven minutes long. Microlearning is not a watered down version of a longer course; each bite is designed to meet a specific learning outcome. Microlearning can be a stand-alone piece (for example, a short demo of a new software feature), or part of a broader learning journey that links several pieces of microlearning delivered over weeks or even months.