The sales page is the last contact your audience has before conversion. So you need to make sure it’s perfect!
The sales page can be used for launches , in e-commerce or for companies that need to capture leads. It is essential to generate interest in your personas and, consequently, increase conversions .
However, it is not enough to simply put a sales page online. For it to perform well, you need to follow some good practices and monitor the results frequently.
Want some tips? Then check out these valuable lessons we’ve put together for you!
1. Sales page vs. e-commerce
First of all, it is important to clarify a very common doubt: the sales canada phone number list page and the product page, in e-commerce, are not the same thing.
The sales page focuses on a single offer. Therefore, its objective is to showcase the benefits and differences of that product or offer, without distracting the audience.
And yes, an e-commerce can have sales pages for its products.
2. Well-crafted title and subtitle
The title and subtitle are the first contact your personas have with your sales page. Therefore, it is important that you take the time to think about them carefully.
Ideally, the title should be objective, simple and efficient . What are you selling? As obvious as it may seem, make it clear to your audience.
In the subtitle, you complement what was said in the title and generate more desire for the offer. Present the benefit, such as a product differential , discount or free shipping.
3. Enhance your appearance
The internet is becoming increasingly visual. Therefore, in addition to good sales copy, it is essential that your page is also aesthetically pleasing and reflects the brand's personality.
If you are selling a product, photos are even more important. Invest in photos that present your product well and be careful with stock photos. You need to promote your product, not a model that is available on the internet.
4. Write compelling and clever CTAs
Don't be lazy when writing the CTA for your sales page. It needs to be clear, objective and make people want to click on it.
In addition to the text, the CTA button needs to have a color , size, and shape that stands out on the page. Otherwise, your audience won’t even see it. This is the moment when you need to detach yourself from the brand colors and your personal taste.
5. Social proof counts in your favor
Finally, remember that people tend to buy more things that have already been tested and approved by others. Therefore, although it is not mandatory, it is important that your page includes some customer testimonials .
It may also be interesting to include the most frequently asked questions about your offer and the answers, in order to overcome people's objections.