All of this information can be displayed through bulletin compilations or topic-based alerts. The customization of learning reports will depend entirely on what you need at the time.
Having social listening will not only help you gather more data about your buyer persona. The different applications of the data collected through social listening help different areas of the company such as customer service, sales and communications.
Once you have all the answers to the key questions, you must visualize and project your buyer persona.
Create an identity : It will be much easier to add characteristics to someone with a name, gender and age. That is, sociodemographic data.
Make up a story: It is easier to understand and connect with a character who has a past, a history and external factors that influence their profile.
Project your behavior : mention which places you frequent, what mexico phone number lookup free hobbies are, what other brands you consume, your lifestyle, what type of content you consume.
Highlight their pain points : show what their main need is that is linked to the solution your product could offer.
Follow their steps: what social networks they have, what they post on them, where they shop, what pages they visit, what influencers are relevant to him or her.
Keep your negative buyer personas in mind
Don't be fooled by the name, they are not bad customers. They are simply people who will not buy our product, but who interact with us in some way.
While it is ideal to create a profile of those users who would potentially buy our product, it is not a bad idea to take into account those who certainly do not have a full interest or cannot afford to buy it.
Analyzing factors surrounding a negative buyer persona can also help us filter out those who we know will not be part of our segmentation or whose messages of interest should not be used in our communication.
Remember that the more information we have, the better buyer personas we will have.