How to use Artificial Intelligence in content production
Posted: Mon Dec 23, 2024 7:17 am
Artificial Intelligence in content production: how it can help you, without harming you.
Artificial Intelligence has come to help us in several activities. It is no wonder that many people are excited, especially when it comes to content production. After all, to create a simple blog post, we need to curate topics, read research, find references and, of course, write. And that is a lot of work (the writer here can attest to that).
However, when it comes to Artificial Intelligence in content production, we need to take some precautions, especially if this content is part of the SEO strategy . After all, the goal is for AI to help us and make the activity more productive, and not harm the company's results.
So, how can you use Artificial Intelligence correctly in content production? Come with me and I’ll guide you along the way!
Don't forget the basics
The first rule for using Artificial Intelligence in content production is not to forget some basic rules that we use throughout our lives.
Here, I would like to highlight, above all, intellectual property. Just because the AI will rewrite a text doesn’t mean you can throw sensitive or proprietary content at it. Avoid headaches and a huge lawsuit!
Reviewing is more than essential
It is also important to note that Artificial Intelligence makes mistakes. Just because ChatGPT wrote it, it does not mean it is correct.
This applies to both technical data and information as well as grammatical structures and texts adapted to certain styles.
For example, we ran a test here at the agency and asked canada phone number format AI to optimize this text for SEO. However, it failed miserably in the mission.
Therefore, the human “finger” is still extremely important so that all the information presented is correct and the text fulfills its purpose .
Expand your horizons
If leaving Artificial Intelligence to produce content in a completely independent way is still dangerous, what should be done then?
A great way to do this is to expand your horizons with topic ideas. This is a task that often takes days, but can be completed in seconds.
Still, it's worth noting: after many months of testing, we realized that even AI itself has a creative limit. Ideas tend to repeat themselves after a while.
Artificial Intelligence has come to help us in several activities. It is no wonder that many people are excited, especially when it comes to content production. After all, to create a simple blog post, we need to curate topics, read research, find references and, of course, write. And that is a lot of work (the writer here can attest to that).
However, when it comes to Artificial Intelligence in content production, we need to take some precautions, especially if this content is part of the SEO strategy . After all, the goal is for AI to help us and make the activity more productive, and not harm the company's results.
So, how can you use Artificial Intelligence correctly in content production? Come with me and I’ll guide you along the way!
Don't forget the basics
The first rule for using Artificial Intelligence in content production is not to forget some basic rules that we use throughout our lives.
Here, I would like to highlight, above all, intellectual property. Just because the AI will rewrite a text doesn’t mean you can throw sensitive or proprietary content at it. Avoid headaches and a huge lawsuit!
Reviewing is more than essential
It is also important to note that Artificial Intelligence makes mistakes. Just because ChatGPT wrote it, it does not mean it is correct.
This applies to both technical data and information as well as grammatical structures and texts adapted to certain styles.
For example, we ran a test here at the agency and asked canada phone number format AI to optimize this text for SEO. However, it failed miserably in the mission.
Therefore, the human “finger” is still extremely important so that all the information presented is correct and the text fulfills its purpose .
Expand your horizons
If leaving Artificial Intelligence to produce content in a completely independent way is still dangerous, what should be done then?
A great way to do this is to expand your horizons with topic ideas. This is a task that often takes days, but can be completed in seconds.
Still, it's worth noting: after many months of testing, we realized that even AI itself has a creative limit. Ideas tend to repeat themselves after a while.