Data Collection & Analytics

[robiulhasan]

Limited to online-only campaigns; cannot reach audiences offline.

Can integrate online and offline strategies, allowing for omnichannel marketing campaigns.

Personalization

High personalization through online data and behaviour tracki chile phone numbers ng, such as website visits or clicks.

High personalization, leveraging both online and offline data (e.g., location-based SMS, in-store ads).

Cost

Generally more cost-effective, as it focuses on lower-cost online platforms.

Varies; digital marketing includes both cost-effective channels and higher-cost options (e.g., TV ads).


Data mostly collected through web-based analytics and tracking tools.

Data was collected through web analytics, mobile analytics, CRM data, and offline tracking tools.