If we take a closer look at the most popular platforms for offering quality multimedia content, we will find that YouTube is at the top of the rankings worldwide . Whether you develop videos with careful post-production work or you create your first videos with a good idea and simple execution, there is an essential step that you should never overlook: optimizing that video and your YouTube channel. In this way, you will be able to multiply the effectiveness of each audiovisual content so that it gains visibility against the mass of videos that inhabit YouTube.
If we go beyond the application of the techniques included in georgia business email list this post to optimize videos on YouTube, it will help you stand out above your competitors.
1.- The Title.
It is the cornerstone of video optimization on YouTube , and it is necessary to use keywords in its writing. First of all, the title must be as striking as possible. A title that impacts the user can become viral in a few weeks, which would bring us a large amount of traffic . Terms that later must be included in the description of the video as well as in the tags that summarize the content of that video. But the optimization work does not end here. Because so much effort is worth getting the most out of it , if we share the video on our social profiles and include it in one of the posts we publish on our blog, we will be able to increase its impact and views.
In addition to the impact that the title should have, it has to be a title that contains the keyword that we want to promote or work on. This is essential when it comes to doing good SEO. An SEO, by the way, that is still not very penalized on the most famous video platform on the planet.
2.- Increase the number of reproductions.
In other words, promote the video on your blog and on social media where you have reach. The more reach you get in a short period of time, the better, as you will be able to make the video viral, and this will give you a great impact. On Hablemos de Redes Sociales there is a post that explains very well all this about how to make videos go viral, called 6 steps to make videos go viral.
3.- Reactions to the video .
As with any action we carry out on social media, we have to try to get the greatest possible impact, and one of the best ways to measure the impact is through comments. We have to include, within the video, some call to action to improve the comments, inviting users to leave their comments.
4.- Channel optimization.
The channel is our identity within YouTube and it has to be as good as possible. Its visual and internal appearance must be optimized. Some of the factors that count when it comes to positioning your videos in this medium are: the age of the channel, the frequency of publication of videos, the number of subscribers that the channel has, the links it has from other pages, the number of videos it contains and the number of views. As we can see, it is not so easy to position your videos well at first, it requires effort and constant work.
5.- Use labels.
Tag your video with general and topic-specific tags to increase reach and boost views. Avoid hyphens, as people often ignore them.