Learn more about your consumers in a simple and effective way
Posted: Mon Feb 17, 2025 9:13 am
Digital strategies
In this article we will see, through a concrete example, how it is possible to use information collection forms to offer better experiences to your users, while improving your results. It is important to remember that each piece of information given to us by a consumer will have a value for them and it will therefore be important to be able to return, in exchange for this information, a corresponding value. In this sense, improving the user experience and developing targeted offers will increase the proximity of our brand with the consumer.
An example of targeted cross-selling
As a concrete example, let's consider the case of an airline. One of the most interesting belarus cell phone number list consumer segments is undoubtedly represented by business customers who, if they are loyal – possibly also through a frequent flyer loyalty program – can buy with a certain frequency in search of comfortable business trips, with very high flexibility in bookings and a large number of destinations available. This is undoubtedly a type of customer that would be interesting to involve in a targeted cross-selling, leading them to travel with us not only for work but also for personal travel.
It is clear that in order to target our proposal, we will need to collect precise information about our customers' wishes.
But what do we know about their desires? Their needs? And how is it possible to collect this information easily and without annoying them? In order to be able to offer a targeted cross-sell, it is therefore important to be able to understand their real needs, but how can we imagine if they have a family or if they want to combine additional services with a business trip from time to time? Is it better to offer a sports holiday or a relaxing holiday?
In this article we will see, through a concrete example, how it is possible to use information collection forms to offer better experiences to your users, while improving your results. It is important to remember that each piece of information given to us by a consumer will have a value for them and it will therefore be important to be able to return, in exchange for this information, a corresponding value. In this sense, improving the user experience and developing targeted offers will increase the proximity of our brand with the consumer.
An example of targeted cross-selling
As a concrete example, let's consider the case of an airline. One of the most interesting belarus cell phone number list consumer segments is undoubtedly represented by business customers who, if they are loyal – possibly also through a frequent flyer loyalty program – can buy with a certain frequency in search of comfortable business trips, with very high flexibility in bookings and a large number of destinations available. This is undoubtedly a type of customer that would be interesting to involve in a targeted cross-selling, leading them to travel with us not only for work but also for personal travel.
It is clear that in order to target our proposal, we will need to collect precise information about our customers' wishes.
But what do we know about their desires? Their needs? And how is it possible to collect this information easily and without annoying them? In order to be able to offer a targeted cross-sell, it is therefore important to be able to understand their real needs, but how can we imagine if they have a family or if they want to combine additional services with a business trip from time to time? Is it better to offer a sports holiday or a relaxing holiday?