As expected, one of the most important goals of a good inbound marketing strategy (more generally defined as a permission marketing strategy) is certainly the acquisition of new contacts . The set of actions that a company implements to achieve this goal is precisely defined as “
lead generation
”. A user is defined as a “ prospect ” when he shows interest in a particular type of product/service, gets in touch with the company and publishes his data. The creation of lead generation campaigns is therefore of vital importance for the company because it allows to expand the base of potential customers.
Lead Generation Campaigns: Some Practical Examples
Creating an effective landing page for our campaigns with forms is undoubtedly the qatar cell phone number list basic way to set up a lead generation campaign. However, there are several ways to run lead generation campaigns. So here are some useful tips to consider!
Activate your lead generation campaigns in anticipation of specific promotions
Sales, Black Friday, timed offers are opportunities not to be missed to obtain excellent results thanks to the activation of lead generation campaigns. Before Black Friday, for example, you could launch a campaign that invited users to sign up to receive additional exclusive promotions.
This is the case of Mondo Convenienza, which, on the occasion of the last Black Friday, sent users about 20 days before Black Friday to subscribe to a Gold List in exchange for a preview of the promotions. As you can see in the image above, the invitation message to join appeared on the home page. By clicking on "Subscribe", the user was redirected to a landing page containing a form. Once subscribed, he received a preview of the offers via the newsletter .