Automated marketing allows us to segment taking into account all the complexity summarized above. To do this , it is mainly a matter of aggregating as many data sources as possible, thus trying to enrich the profiles of our potential consumers as best as possible.
Among the data we have, some are static data, which do not require continuous updating (for example, those of the proprietary database such as gender or age), others that change rapidly such as the interest of the moment, the product sought, the need, etc. (which can usually be detected by online browsing or other points of contact such as customer service).
Segmentation in Automated Marketing Then move on to the next step: Dynamically czech republic cell phone number list add and remove people from the segments based on their behavior And, by managing the information in real time, it constantly analyzes each user - or returning - to continue enriching the profile and learning the main characteristics of that segment. These dynamic segments will therefore be essential to be able to offer the right thing, to the right person, at the right time. Marketing automation platforms autonomously know which product or service is closest to people's needs based on their belonging to a segment, taking into account what is happening at that moment. And that's not all. This personalized experience can be managed in a multichannel way, intercepting people at the right time depending on the stage of the customer journey they are in at that precise moment.